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advantage analysis appropriate assess audit Basic product family batch batch production capacity capital compete competition dominant competitive criteria competitive manufacturing competitors components consider Cost leadership current manufacturing Customer specials Customised standards Delivery Lead-time delivery performance Delivery reliability demand Design for manufacture Direct labour economies of scale equipment ex-stock example factors Features Quality Delivery Flexibility Design standard focus focus strategy functions Human resources identify important increase industry integration Lead-time Reliability Design look machine manufacturing operation manufacturing strategy manufacturing system market share measures opportunities and threats organisation overhead Pareto analysis plant policy areas Possible actions/Strategic choices potential price competition Priorities product features product life cycle product lines Profile Quality Circles Quality Delivery Flexibility raw material reduce scheduling set-up skilled Span of process specification stage Standard couplings standard design Statistical Process Control utilisation vertical integration