The Musician's Guide to Licensing Music: How to Get Your Music into Film, TV, Advertising, Digital Media & Beyond

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Ten Speed Press, 2010 - Music - 304 pages
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Plug your music career into the lucrative new income streams of the digital marketplace
 
Record deals are so twentieth century. Today, music licensing is the fastest route to widespread exposure and a steady income. Creators of films, television shows, commercials, video games, ringtones, podcasts and other digital-age media hunger for music perfectly suited to their projects—providing endless, lucrative opportunities for savvy musicians. Whether you’re an unknown composer, an up-and-coming songwriter, an independent-label performer, or a big label star, there’s a place for you in this fast-growing field—as long as you learn to master the game.  
 
How does music licensing work? Where are the most abundant and rewarding opportunities? Find the answers in this authoritative, up-to-the-moment overview of one of the most effective ways to market your talent. It’s all here:
 
  • The key players in the music licensing business and the best ways to make contacts and bring your music to their attention
  • Types of licensing agreements and how to understand them
  • An inside look at the licensing selection process and how to get a jump on music requests
  • Negotiating payment and protecting your music in the open marketplace, including international venues
  • Getting music licensed for television shows, films, commercials, digital media, and less obvious markets like colleges and universities, theater companies, corporate training videos, and restaurants
  • Firsthand advice from top music executives, marketers, music supervisors, lawyers, talent managers, and filmmakers
 


From the Trade Paperback edition.
  

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Contents

Music Licensing Players
13
Music Licensing Agreements
33
LicensingRelated Agreements
54
Protecting Your Music
68
Show Me the Money
88
What Music Works Best for Licensing?
98
CHAPTER a Making a Game Plan
113
Cultivating Contacts and Relationships
126
Getting Music Licensed in Films
169
CHAPTER 1a Getting Music Licensed in Advertising
183
Getting Music Licensed in Brand
198
Getting Music Licensed in Digital Media
213
Getting Music Licensed in Less
233
CHAPTER17 Making Money internationally
252
Frequently Asked Questions
265
Advice from the PFOS
272

Presentation TOOIS
142
Getting Music Licensed
155

Common terms and phrases

Bibliographic information