Super Mario: How Nintendo Conquered America (Google eBook)

Front Cover
Penguin, Aug 4, 2011 - Business & Economics - 320 pages
49 Reviews
The first princess Mario saved was Nintendo itself.
In 1981, Nintendo of America was a one-year-old business already on the brink of failure. Its president, Mino Arakawa, was stuck with two thousand unsold arcade cabinets for a dud of a game (Radar Scope). So he hatched a plan.
Back in Japan, a boyish, shaggy-haired staff artist named Shigeru Miyamoto designed a new game for the unsold cabinets featur­ing an angry gorilla and a small jumping man. Donkey Kong brought in $180 million in its first year alone and launched the career of a short, chubby plumber named Mario.
Since then, Mario has starred in over two hundred games, gen­erating profits in the billions. He is more recognizable than Mickey Mouse, yet he’s little more than a mustache in bib overalls. How did a mere smear of pixels gain such huge popularity?
Super Mario tells the story behind the Nintendo games millions of us grew up with, explaining how a Japanese trading card company rose to dominate the fiercely competitive video-game industry.


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Review: Super Mario: How Nintendo Conquered America

User Review  - Tony - Goodreads

This is an entertaining history of Nintendo from the founding of Nintendo of America (NOA) and leading up to present day (as of the book's publication). The story begins with a few thousand Radar ... Read full review

Review: Super Mario: How Nintendo Conquered America

User Review  - Tyler Hughes - Goodreads

The book I read was “Super Mario: How Nintendo Conquered America” by Jeff Ryan. The book is a biography describing the history of Nintendo and the creator of the Donkey Kong and Super Mario Brother's ... Read full review

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About the author (2011)

Jeff Ryan, a lifelong gamer, has been featured on and All Things Considered. He reviewed over 500 video games and covered four console launches as the games editor for Katrillion, a popular dotcom-era news and entertainment Web site. He lives in Bloomfield, New Jersey.

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