Super Mario: How Nintendo Conquered America (Google eBook)
The story of Nintendo's rise and the beloved icon who made it possible.
Nintendo has continually set the standard for video-game innovation in America, starting in 1981 with a plucky hero who jumped over barrels to save a girl from an ape.
The saga of Mario, the portly plumber who became the most successful franchise in the history of gaming, has plot twists worthy of a video game. Jeff Ryan shares the story of how this quintessentially Japanese company found success in the American market. Lawsuits, Hollywood, die- hard fans, and face-offs with Sony and Microsoft are all part of the drama.
Find out about:
*Mario's eccentric yet brilliant creator, Shigeru Miyamoto, who was tapped for the job because was considered expendable.
*Minoru Arakawa, the son-in-law of Nintendo's imperious president, who bumbled his way to success. *The unexpected approach that allowed Nintendo to reinvent itself as the gaming system for the non-gamer, especially now with the Wii Even those who can't tell a Koopa from a Goomba will find this a fascinating story of striving, comeuppance, and redemption.
What people are saying - Write a review
LibraryThing ReviewUser Review - ivan.frade - LibraryThing
Good overview of the Nintendo history and by extension the console market from the arcades to the Playstation/Xbox times. It is told in an informal tone that catches the attention and make it an easy ... Read full review
Review: Super Mario: How Nintendo Conquered AmericaUser Review - Jason Mahoney - Goodreads
Very interesting story about the history of Nintendo, but the writing was killing me. And typos...oh the typos. Read full review