Super Mario: How Nintendo Conquered America (Google eBook)

Front Cover
Penguin, Aug 4, 2011 - Business & Economics - 320 pages
27 Reviews
The story of Nintendo's rise and the beloved icon who made it possible.

Nintendo has continually set the standard for video-game innovation in America, starting in 1981 with a plucky hero who jumped over barrels to save a girl from an ape.

The saga of Mario, the portly plumber who became the most successful franchise in the history of gaming, has plot twists worthy of a video game. Jeff Ryan shares the story of how this quintessentially Japanese company found success in the American market. Lawsuits, Hollywood, die- hard fans, and face-offs with Sony and Microsoft are all part of the drama.

Find out about:

*Mario's eccentric yet brilliant creator, Shigeru Miyamoto, who was tapped for the job because was considered expendable.

*Minoru Arakawa, the son-in-law of Nintendo's imperious president, who bumbled his way to success. *The unexpected approach that allowed Nintendo to reinvent itself as the gaming system for the non-gamer, especially now with the Wii Even those who can't tell a Koopa from a Goomba will find this a fascinating story of striving, comeuppance, and redemption.

What people are saying - Write a review

User ratings

5 stars
4 stars
3 stars
2 stars
1 star

LibraryThing Review

User Review  - ivan.frade - LibraryThing

Good overview of the Nintendo history and by extension the console market from the arcades to the Playstation/Xbox times. It is told in an informal tone that catches the attention and make it an easy ... Read full review

Review: Super Mario: How Nintendo Conquered America

User Review  - Jason Mahoney - Goodreads

Very interesting story about the history of Nintendo, but the writing was killing me. And typos...oh the typos. Read full review

All 4 reviews »

Common terms and phrases

About the author (2011)

Jeff Ryan, a lifelong gamer, has been featured on and All Things Considered. He reviewed over 500 video games and covered four console launches as the games editor for Katrillion, a popular dotcom-era news and entertainment Web site. He lives in Bloomfield, New Jersey.

Bibliographic information