Super Mario: How Nintendo Conquered America (Google eBook)
The first princess Mario saved was Nintendo itself.
In 1981, Nintendo of America was a one-year-old business already on the brink of failure. Its president, Mino Arakawa, was stuck with two thousand unsold arcade cabinets for a dud of a game (Radar Scope). So he hatched a plan.
Back in Japan, a boyish, shaggy-haired staff artist named Shigeru Miyamoto designed a new game for the unsold cabinets featuring an angry gorilla and a small jumping man. Donkey Kong brought in $180 million in its first year alone and launched the career of a short, chubby plumber named Mario.
Since then, Mario has starred in over two hundred games, generating profits in the billions. He is more recognizable than Mickey Mouse, yet he’s little more than a mustache in bib overalls. How did a mere smear of pixels gain such huge popularity?
Super Mario tells the story behind the Nintendo games millions of us grew up with, explaining how a Japanese trading card company rose to dominate the fiercely competitive video-game industry.
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Review: Super Mario: How Nintendo Conquered AmericaUser Review - Tony - Goodreads
This is an entertaining history of Nintendo from the founding of Nintendo of America (NOA) and leading up to present day (as of the book's publication). The story begins with a few thousand Radar ... Read full review
Review: Super Mario: How Nintendo Conquered AmericaUser Review - Tyler Hughes - Goodreads
The book I read was “Super Mario: How Nintendo Conquered America” by Jeff Ryan. The book is a biography describing the history of Nintendo and the creator of the Donkey Kong and Super Mario Brother's ... Read full review