Everyday Aesthetics: Prosaics, the Play of Culture and Social Identities

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Ashgate Publishing, Ltd., Jan 1, 2007 - Philosophy - 327 pages
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Katya Mandoki advances in this book the thesis that it is not only possible but crucial to open up the field of aesthetics (traditionally confined to the study of art and beauty) toward the richness and complexity of everyday life. She argues that in every process of communication, whether face to face or through the media, fashion, and political propaganda, there is always an excess beyond the informative and functional value of a message. This excess is the aesthetic. Following Huizinga's view of play as an ingredient of any social environment, Mandoki explores how various cultural practices are in fact forms of playing since, for the author, aesthetics and play are Siamese twins. One of the unique contributions of this book is the elaboration and application of a semiotic model for the simultaneous analysis of social interactions in the four registers, namely visual, auditory, verbal and body language, to detect the aesthetic strategies deployed in specific situations. She argues that since the presentation of the self is targeted towards participants' sensibilities, aesthetics plays a key role in these modes of exchange. Consequently, the author updates important debates in this field to clear the way for a socio-aesthetic inquiry through contexts such as the family, school, medical, artistic or religious traditions from which social identities emerge.
  

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Review: Everyday Aesthetics: Prosaics, the Play of Culture and Social Identities

User Review  - Maryam Samer - Goodreads

interesting book, seems I will read it again conceptual approach as to the meaning of aesthetics, that for some reason I was closed mined about. Read full review

Contents

THE LABYRINTHS OF AESTHETICS
1
The Fetishes of Aesthetics
7
The Myths of Aesthetics
15
The Fears of Aesthetics
37
ON AESTHESIS
43
Basic Categories for Aesthetic Analysis
53
The A Priori
61
Aesthetic LatchingOn
67
Rhetoric and its Registers
139
Dramatics and its Modalities
149
The RhetoricDramatic Coupling
155
ConFormations of the RhetoricDramatic Coupling
169
MATRIXES AND IDENTITIES
177
Diachronic and Synchronic Perspective of Cultural Matrixes
185
The Family Matrix
195
The Religion Matrix
205

TOWARDS PROSAICS
73
The Tangents of Prosaics
81
The Nutrients of Prosaics
87
The Play of Culture
93
SEMIOAESTHETICS
101
The Axis of the Signic
109
The Axis of the Symbolic
115
The NonAxis of the Obtuse
125
Aesthetic Enunciation and its Dialogical Character
131
The School Matrix
237
The Medical Matrix
247
The Occultist Matrix
257
The Arts Matrix
269
Conclusions Matricial Symbols and Aesthetic Games
295
References
301
Index
313
Copyright

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