Everyday Aesthetics: Prosaics, the Play of Culture and Social Identities

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Ashgate Publishing, Ltd., Jan 1, 2007 - Philosophy - 327 pages
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Aesthetic studies have traditionally been confined to the analysis of art and beauty. In this book, Katya Mandoki advances the thesis that it is not only possible but urgent to open up aesthetic studies toward the richness and complexity of contemporary social life. Mandoki analyzes common situations in contexts such as the family, school, religion, medical and funerary traditions to detect the aesthetic strategies by which these practices acquire significance. Starting from Dewey's pragmatism and biologically inspired philosophy, Mandoki updates key debates in aesthetics to project them into the realm of a socio-aesthetic inquiry. She argues that in every process of communication, whether face to face interactions or through the media, fashion, marketing, or political propaganda, there is always an excess beyond the informative and functional value of a message: this excess is the aesthetic. Teachers and students interested in qualitative analyses in humanities and social sciences will find an original, precise and insightful proposal in this book.
  

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Contents

THE LABYRINTHS OF AESTHETICS
1
The Fetishes of Aesthetics
7
The Myths of Aesthetics
15
The Fears of Aesthetics
37
ON AESTHESIS
43
Basic Categories for Aesthetic Analysis
53
The A Priori
61
Aesthetic LatchingOn
67
Rhetoric and its Registers
139
Dramatics and its Modalities
149
The RhetoricDramatic Coupling
155
ConFormations of the RhetoricDramatic Coupling
169
MATRIXES AND IDENTITIES
177
Diachronic and Synchronic Perspective of Cultural Matrixes
185
The Family Matrix
195
The Religion Matrix
205

TOWARDS PROSAICS
73
The Tangents of Prosaics
81
The Nutrients of Prosaics
87
The Play of Culture
93
SEMIOAESTHETICS
101
The Axis of the Signic
109
The Axis of the Symbolic
115
The NonAxis of the Obtuse
125
Aesthetic Enunciation and its Dialogical Character
131
The School Matrix
237
The Medical Matrix
247
The Occultist Matrix
257
The Arts Matrix
269
Conclusions Matricial Symbols and Aesthetic Games
295
References
301
Index
313
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