Mindless Eating: Why We Eat More Than We Think

Front Cover
Bantam Books, 2007 - Health & Fitness - 292 pages
481 Reviews
In this illuminating and groundbreaking new book, food psychologist Brian Wansink shows why you may not realize how much you're eating, what you're eating–or why you're even eating at all.

• Does food with a brand name really taste better?
• Do you hate brussels sprouts because your mother did?
• Does the size of your plate determine how hungry you feel?
• How much would you eat if your soup bowl secretly refilled itself?
• What does your favorite comfort food really say about you?
• Why do you overeat so much at healthy restaurants?

Brian Wansink is a Stanford Ph.D. and the director of the Cornell University Food and Brand Lab. He's spent a lifetime studying what we don't notice: the hidden cues that determine how much and why people eat. Using ingenious, fun, and sometimes downright fiendishly clever experiments like the “bottomless soup bowl,” Wansink takes us on a fascinating tour of the secret dynamics behind our dietary habits. How does packaging influence how much we eat? Which movies make us eat faster? How does music or the color of the room influence how much we eat? How can we recognize the “hidden persuaders” used by restaurants and supermarkets to get us to mindlessly eat? What are the real reasons most diets are doomed to fail? And how can we use the “mindless margin” to lose–instead of gain–ten to twenty pounds in the coming year?

Mindless Eating will change the way you look at food, and it will give you the facts you need to easily make smarter, healthier, more mindful and enjoyable choices at the dinner table, in the supermarket, in restaurants, at the office–even at a vending machine–wherever you decide to satisfy your appetite.


From the Hardcover edition.
  

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Had some great tips/advice for everyone. - Goodreads
Annoying, tries to be funny writing style. - Goodreads
Readable. Research based. - Goodreads
Fantastic insight into why we eat the way we eat. - Goodreads
Fascinating research. - Goodreads
Interesting insights into why people overeat. - Goodreads

Review: Mindless Eating: Why We Eat More Than We Think

User Review  - September Dee - Goodreads

Lots of common sense that supports what you've known all the time yet scientifically based information as well. Living in a land where the vast majority of us have abundance we must think more ... Read full review

Review: Mindless Eating: Why We Eat More Than We Think

User Review  - Amit Arora - Goodreads

It has some very easy to follow but very effective ideas. Read full review

All 14 reviews »

Contents

Kin gSize Packages and the Power of Norms
65
l The Hilll Pmsuarls Around Us
77
Miiirlless Eating Scripts 4
94
The Name Cilllle I
118
Nutritional C 111luopt1s
168
Fast Food l7tv l8l
180
Mindlessly Eating Better
208
Acknowledgments
282
Copyright

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About the author (2007)

Brian Wansink, Ph.D., is an Iowa native and earned his doctorate at Stanford University. He is the John S. Dyson Professor of Marketing and of Nutritional Science at Cornell University, where he is Director of the Cornell Food and Brand Lab. The author of three profesional books on food and consumer behavior, he lives with his family in Ithaca, New York, where he enjoys both French food and French fries each week.


From the Hardcover edition.

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