The hidden persuaders

Front Cover
D. McKay Co., 1957 - Advertising - 275 pages
45 Reviews
A PENETRATING LIGHT INTO THE MURKY WORLD OF THE MOTIVATIONAL RESEARCHERS. IT TELLS HOW THESES SHOCK TROOPS OF THE ADVERTISING WORLD ARE SUBTLY CHARTING YOUR INNER THOUGHTS, FEARS AND DREAMS SO THAT THEY CAN INFLUENCE YOUR DAILY LIVING. WRITTEN WITH HUMOR AND IN NONTECHNICAL STYLE, THE HIDDEN PERSUADERS WEIGHS THE SUCCESSES AND FAILURES OF THEIR PERSUASION WHERE THEY ARE AIMING TO TAKE YOU AND HOW!

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Review: The Hidden Persuaders

User Review  - Serenity - Goodreads

A bit of a slow start. First 50 pages I wondered if I was going to enjoy it. One off the David Bowie 100 fave books list. Once I got into it, I enjoyed it. If Packard was worried about how advertisers ... Read full review

Review: The Hidden Persuaders

User Review  - Goodreads

A bit of a slow start. First 50 pages I wondered if I was going to enjoy it. One off the David Bowie 100 fave books list. Once I got into it, I enjoyed it. If Packard was worried about how advertisers ... Read full review

Contents

CHAPTER PAGE 1 The Depth Approach
3
PERSUADING US AS CONSUMERS
11
The Trouble with People
13
Copyright

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