The hidden persuaders

Front Cover
D. McKay Co., 1957 - Advertising - 275 pages
19 Reviews
A PENETRATING LIGHT INTO THE MURKY WORLD OF THE MOTIVATIONAL RESEARCHERS. IT TELLS HOW THESES SHOCK TROOPS OF THE ADVERTISING WORLD ARE SUBTLY CHARTING YOUR INNER THOUGHTS, FEARS AND DREAMS SO THAT THEY CAN INFLUENCE YOUR DAILY LIVING. WRITTEN WITH HUMOR AND IN NONTECHNICAL STYLE, THE HIDDEN PERSUADERS WEIGHS THE SUCCESSES AND FAILURES OF THEIR PERSUASION WHERE THEY ARE AIMING TO TAKE YOU AND HOW!

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Review: The Hidden Persuaders

User Review  - Chad - Goodreads

It's a bit outdated at this point (written in the 1950s), but describes the beginning use of psychological research in marketing and advertising. Read full review

Review: The Hidden Persuaders

User Review  - Niloy Mitra - Goodreads

Surprisingly good book. Well ahead of its times. Shocking good and insightful, though lacking any rigor. 'At times it is pleasanter or easier to be nonlogical.' Read full review

Contents

CHAPTER PAGE 1 The Depth Approach
3
PERSUADING US AS CONSUMERS
11
The Trouble with People
13
Copyright

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