Performance Marketing with Google Analytics: Strategies and Techniques for Maximizing Online ROI

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Wiley, Apr 6, 2010 - Computers - 504 pages
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An unparalleled author trio shares valuable advice for usingGoogle Analytics to achieve your business goals

Google Analytics is a free tool used by millions of Web siteowners across the globe to track how visitors interact with theirWeb sites, where they arrive from, and which visitors drive themost revenue and sales leads. This book offers clear explanationsof practical applications drawn from the real world.

The author trio of Google Analytics veterans starts with a broadexplanation of performance marketing and gets progressively morespecific, closing with step-by-step analysis and applications.Features in-depth examples and case studies on how to increaserevenue from search advertising, optimize an existing website, prioritize channels and campaigns, access brand health andmoreDiscusses how to communicate with a webmaster or developer toassist with installationAddresses Google's conversion-oriented tools, including AdWordsand AdSense, Google trends, Webmaster tools, search-based keywordtools, and moreTouches on brand tracking studies, usability research, competitive analysis, and statistical tools

Throughout the book, the main emphasis is demonstrating how youcan best use Google Analytics to achieve your businessobjectives.

Foreword by Avinash Kaushik

Note: CD-ROM/DVD and other supplementary materials arenot included as part of eBook file.

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About the author (2010)

Sebastian Tonkin is an entrepreneur and former member of the Google Analytics Marketing Team.

Caleb Whitmore is a veteran Google Analytics Authorized Consultant and Founder of Analytics Pros, a company dedicated to empowering and supporting Google Analytics users.

Justin Cutroni is author of the popular blog Analytics Talk, a Google Analytics Seminars leader and a consultant who helps companies understand how they can get greatest value from Google Analytics.

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