How to Build Your Own Web Site with Little Or No Money: The Complete Guide for Business and Personal Use (Google eBook)
Web sites are an essential tool that every business must have in today s economy. Only 15 years ago, you could count the number of Web sites in the world with five or six digits; today there are between 15 and 30 billion active Web sites and millions more being added every day. Creating a Web site can be a great way to market a new product, promote your business plan, promote yourself, or simply share a few details about your life with the world. The cost of creating a Web site has risen right alongside the number of Web sites created though and many people are nervous about being able to utilise this revolutionary medium without breaking the bank. This book has been created for just such people, outlining for you in perfect detail everything you need to know to create a traffic attracting Web site, while spending little or no money at all. There are countless resources available, and when you put them all together, they provide a complete toolkit that can make anyone a top notch Web site in no time flat. You will learn how to buy a domain name and host your Web site for less than $15, with no additional fees charged to your account. You will learn how to use open source software like Wordpress, Joomla, and Mambo to create a platform on which you can build anything you want. You will learn how blogging has made Web site creation easier than ever and how sites like Squidoo, Facebook, and MySpace allow you more freedom to build traffic and draw more attention to what you are advertising at any given time. You will learn how to use common software to edit and tweak your Web sites and how to read the basic code that all Web sites are created in. In addition, an entire chapter is devoted to teaching you how to promote your Web site and draw traffic to it, without spending a dime in the process. You will learn why information is the most valuable asset on the market and how you can become an expert in a niche of your choosing, making money to cover any fees associated with your Web site. With the added resource of hours of interviews with web professionals you will learn which free resources not to use and which ones to outright avoid, as well as how to find and install open source modules and tools to enhance the look and feel of your site. You will learn where you can find copyright-free images to use on your Web sites and how to get free copy that will draw traffic and entertain your visitors. You will learn how to keep a free Web site from falling into the traps the major search engines set to stop spam and ultimately how to leverage new friends, business contacts, and interactions out of your Web site. If you are now, or have ever, considered starting your own Web site before, this book will map the way for you.
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LibraryThing ReviewUser Review - LibraryThing
When I requested “How to Build Your Own Web Site with Little or No Money” for review, I expected the typical ‘how to’ book of basics of putting together a simple internet page. What I got, however, was well above and beyond my wildest expectations. The book is so much more than anything ‘typical’; it’s an honest to goodness ‘Web Site Bible’. “How to Build Your Own Web Site with Little or No Money: The Complete Guide for Business and Personal Use” is *the* book to have if you are interested in building a Web site. Author Bruce C. Brown walks you step by step through every possible nuance related to the subject. What I especially liked about the book is that it didn’t just tell you how to format content and graphics then send you on your way; Brown includes marketing analysis and strategy advice, search engine optimization suggestions, a Pay-Per-Click walk though, and utilizing blogs and social networking to your advantage. It’s everything you’ll need to make your Web site not only attractive but successful. Perhaps a bit daunting to read initially (720 pages!), “How to Build Your Own Web Site with Little or No Money” quickly puts your mind at ease when you realize Brown’s language isn’t just technical jargon. Readers with some computer experience will easily understand Brown’s information but he also incorporates a glossary for those a little light on the lingo. Everything is organized and broken down to aid in the learning process and for effortless reference later. Whether you are building a site from scratch or improving an existing one, the book has something for any aspiring Web designer. The only ‘off’ thing I found about the book was the way it was printed. Each of the pages was printed at a slight angle instead of straight across; when opened, every left page slanted up while every right page slanted down. This made reading slightly irritating at first but it wasn’t long before I quit noticing the slant. I’ve reviewed several books for Atlantic Publishing Group in the past and none have had this issue. So, I’m assuming my copy’s printing problem was unique. Other than this minor point, I was extremely pleased with the quality and content. VERY well done! --Vicki Landes, author of “Europe for the Senses – A Photographic Journal”
LibraryThing ReviewUser Review - LibraryThing
“How to Build Your Own Web Site with Little or No Money” by Bruce C. Brown is a comprehensive guide on how to construct a website from scratch. There is a lot of information packed into this 720 page book and seeing Mr. Brown’s other books (How to Use the Internet to Advertise and The Complete Guide to E-mail Marketing) the reader can assume that the author is very knowledgeable about the internet and all the things that go with it. I am the perfect audience for this book because I know practically nothing about designing my own web site. The author starts us off by giving us information about web site fundamentals including the difference between web site hosting and free web hosts, how to pick a good domain name and some things to take into account when planning what type of web site you will want. He then goes on to the business side of web sites such as performing a market analysis, marking strategies, employer identification numbers and business licenses. I liked that Mr. Brown included this section. When you see a book telling you how to build a web site, you don’t think about the legal aspects such as business licenses and establishing your business. This book makes it so that the reader doesn’t have to go off and look up this information elsewhere. Then we get to the fun stuff! Web Site Design 101 and HTML Fundamentals. I am the type of person who wants to learn from scratch how to do things. From the first step, Mr. Brown includes a screen shot of what it will look like as you do it. For example: Step 1: Open Notepad and type the HTML tags as shown below: then there is a screen shot of notepad with what it will look like when you type in the information. And we are only at Chapter 3 at this point and there are 20 chapters in all. That should give you a good idea about how in-depth this book is. Also interspersed throughout the book are side notes from others such as “You Must Do This Before You Begin – By Erin Pheil” on page 52 and “Generating Web Site Traffic – by Paul Pennel” on page 319. I look forward to finally getting my own web site up and running. With this book at my side, I don’t think it will be as difficult as it seems! Mr. Brown seems to have taken into account all the questions I had plus others that I should have had. This is definitely a good book to have!