Increasing marketing productivity and Conceptual and methodological foundation of marketing: 1973 combined proceedings

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American Marketing Association, 1974 - Business & Economics - 543 pages
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Contents

10 Student Criteria for Judging
49
Emerging Configurations of the Learning Environment
59
Rationale Comparative Marketing
67
An Interactive ComputerOriented 15 Product Life Cycle as a Determinant
76
Student Evaluation of Learning Effectiveness 16 Public Policies Toward Retailing
83
Setting Behavioral Objectives in the Overseas Marketing?
92
Perceived Intent and Source Credibility 109 An Analysis of Safety Appeals
95
Igal Ayal THE WIDER VIEW
99
The Pricing Strategies of Yoram Wind
207
Differential Response to Objective and Race and Respondent Race on a RaciallyOriented Questionnaire
309
The Effectiveness of Opinion Leadership in Two Complementary Multivariate
319
Experimentation Market Performance
360
Robert Williams Dow Chemical
364
Computer Technology
378
Implications for Marketing and Marketers 450 Thomas Cosse
450
Unit Pricing Current Public for Marketing and Public Policy
520

The Effect of Variable Lead Times on Established Product Class
121
PROMOTION
131
PRODUCTS AND PRICING PART FIVE
145
PRODUCTIVITY ROUNDTABLE SELLING
166
NEW VENTURE MANAGEMENT
173
HOW THE RESEARCH DEPARTMENT SUPPORTS
204
Consumer A ttitudes Toward Public 113 American Marketing Association 1973
531
Estimating Consumer Preferences for
532
RetailersVs Ollie T Ahtola
537
New Durable Brand at a Given Price in an AUTHOR INDEX
542
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