Cengage Learning, Apr 7, 2008 - Psychology - 592 pages
Kantowitz, Roediger, and Elmes, all prominent researchers, take an example-based approach to the fundamentals of research methodology. Their text is organized by topic--such as research in human factors, learning, thinking, and problem solving--a unique feature that helps students connect the concepts of sound methodology with their practical applications. Because the authors employ dozens of carefully selected real-world examples, students can see for themselves the issues and problems that can occur in conducting research. More importantly, they can develop a sense of how to anticipate and adjust for problems in their own research.
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2009 Cengage Learning amnesics animals answer behavior between-subjects design Chapter classical conditioning cognitive color conditioned stimulus confounded control variables Copyright 2009 Cengage correlation critical lures demand characteristics dependent detection determine discussed distribution Donders effect error ethical example experiment experimental control EXPERIMENTAL TOPICS false alarms Figure human factors important increase independent variable individual inferential statistics intelligence interaction interest laboratory level of processing manipulated measure memory tests mental method noise null hypothesis observations occur operational definition participants people’s perception performance person population predict presented prime problem procedure produce psychophysical question rats reaction recall reinforcement reliability replications RESEARCH ILLUSTRATIONS response Rights Reserved Roediger scale scientific scientists scores situation small-n designs social loafing solve stimulus Stroop effect subject variables Table task technique theory threshold tion TOPICS AND RESEARCH trials Turing test variance vary verbal reports visual within-subjects design words