Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) (Google eBook)
THE NEW YORK TIMES AND USA TODAY BESTSELLER!
The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE.
A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther—and faster—than ever before.
Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.
Praise for Likeable Social Media:
“Dave Kerpen’s insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant.”
“Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world.”
“Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human—being likeable—will get you far.”
“Dave gives you what you need: Practical, specific how-to advice to get people talking about you."
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getAbstract Book Review: Likeable Social Media
An average of 130 friends plug into every Facebook member’s data stream. Each time a member hits the “Like” button on your page to endorse your online content, all of his or her friends potentially can see your material and recognize this valuable endorsement. The more likes you secure, the more your number of online viewers can grow. In this hands-on guide, Internet whiz Dave Kerpen, CEO of Likeable Media, offers practical tips – though they may be familiar to experienced users – and teaches you how to secure the maximum number of likes for your Internet content. Kerpen explains what to do, how to do it and why. getAbstract recommends his knowledgeable take on social networks to marketing professionals who want to enhance their company’s brands and increase sales.
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Review: Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)User Review - Goodreads
-Good introduction to the branding best practices and creating a personality on your social media accounts. -Lacks examples of social media success stories that are applicable to the average company ...
Chapter 1 Listen First and Never Stop Listening
Chapter 2 Way Beyond Women 25 to 54 Define Your Target Audience Better than Ever
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