Never Wrestle with a Pig: And Ninety Other Ideas to Build Your Business and Career (Google eBook)

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Penguin, Dec 31, 2001 - Business & Economics - 304 pages
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Drawing upon forty years of experience from his own sports and celebrity management practice, Mark H. McCormack is back with common-sense advice aimed at business owners and would-be CEOs. McCormack's tips include:

End your day on time

People who say they can keep a secret usually can't

It pays to overestimate your competition

The best ideas cannot be stolen

Know when to say "It's none of your business"

Get paid for thinking rather than doing

Time in front of the customer is the best time of all

Be wary of unanimous agreement

Not every budget deserves your respect

Learn the art of picking up the check

In ninety brief chapters that range in topic from getting ahead to staying competitive, McCormack makes clear that doing business in today's climate still involves the same basic elements of human interaction—intelligence, creativity, and efficiency—that have always meant the difference between success and failure.


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Part I
The Person Who Will Change Your Life Is Not in It Now
Beware the Small Defining Moments
Measure Your Mental Yardstick for Personal Success
Dont Be Deluded About Your Priorities
A Goal Is More Achievable If You Break It Down into Its Most Manageable Parts
Letting Things Go Is a Good Goal Too
Know Your Super Bowl Sunday
Dont Let Your Values Work Against You
Every Number One Needs a Loyal Number Two or How to Be a Good Lieutenant
Losing Your Bosss Loyalty Is Never About Business
Part VI
Promotions Are Not About Fairness
Dont Be Demotionally Challenged
Stay in the Game When Youve Been Passed Over

People Who Count on Luck Rarely Get Lucky
Be as Creative with People as You Are with Your Ideas
Get a Crossover Skill
Your Job Is Just Another Project
Know When to Make an Exception to the Rules
Dont Lower the Bar for Yourself
Part II
It Is Better to Be a Racehorse Than a Plow Horse
End Your Day on Time
Pick Up the Pace with the Little Tasks
Dont Bet Against Yourself
Put Parkinsons Law into Reverse
Never Wrestle with a Pig
Part III
People Who Say They Can Keep a Secret Usually Cant or The Ten Most Toxic Lies in Business
Mistakes Are Not Like Doritos
You Dont Need Ten Good Reasons to Make a Decision
How to Recover from a Bad Decision
The Goal Is More Work Not Less
Make Friends with Fear Ignorance and Sloth
It Pays to Overestimate Your Competition
Dont Be Seduced by Big Ideas
The Best Ideas Cannot Be Stolen
Dont Let Brainstorming Kill Your Creativity
Part IV
Find Out Whos on Your Team
Control Your Story Before Others Control It for You
Its Nice to Have Friends in Low Places
Feed Your Enemies
You Are Being Judged at Every Meeting
Winners Know Whom to Trust and Whom to Avoid
Dont Be Afraid to Tackle the Impossible
Lose Your Learning Disability
Develop a Knack for Good Timing
Your Success Depends on How You Take in and Send out Information
Its Okay to Rub People the Wrong Way
Know When to Say Its None of Your Business
Part V
Dont Let Your Brains Become Your Biggest Liability
Thinking in Hypotheticals Sharpens the Mind
Your Résumé Doesnt Always Reveal the True You
Get Paid for Thinking Rather Than Doing
Even the Most Tarnished Reputation Can Be Saved
A Crisis Doesnt End Until You Learn from It
Part VII
If Your Client Is Changing You Should Too
Whats Your TalkingtoListening Ratio?
People Will Love Your Product If You Let Them Sample It
Time in Front of the Customer Is the Best Time of All
The Best Route Is the Most Direct Route
No One Likes Surprises
You Cant Get Your Product on the Shelf Until You Know What Youre Replacing
Not All Deal Points Are Created Equal
Love or Leave the LowHanging Fruit
Customers Need Even More Managing After the Sale
Look Beyond the Résumé
Dont Let Colleagues Take Each Other for Granted
Be Wary of Unanimous Agreement
Coopt Your Rivals Dont Crush Them
Dont Be Afraid to Send Your People to the Penalty Box
Unlearn One Acquired Habit a Year
The Costs You Can Control Are the Costs That Always Get Out of Control
Some Problems Are Not Worth Knowing
Know When to Leave Your Worries Alone
Pay Attention to the Intangibles
Coffee Should Taste Like Coffee
Think Like a Parent
Its Okay to Talk to Yourself
The Bean Counters Have More Power Than You Imagine and Thats All Right
Not Every Budget Deserves Your Respect
Part IX
Think Twice Before You Splash Someone or Why Every Business Is Like a Small Town
Shrink Your World into a Small Town
Be Nicer to the People Below You Tougher on the People Above
Friends Dont Ask the Impossible of Their Friends
Develop a Genius for Friendship
Reading People Requires More Than One Reading
A HeadsUp Has Consequences Too
The Boss Can Ask a Stupid Question and Not Sound Stupid
Learn the Art of Picking Up the Check
You Dont Need to Tell the World Youre Networking

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About the author (2001)

Mark H. McCormack is the founder and CEO of International management Group (IMG), the world's dominant sports markleting organization, whose clients include Tiger Woods, Derek Jeter, Venus and Serena Williams, and Arnold Palmer.

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