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I was excited when I first encountered this book; "Finally," I thought to myself, "a good modern credit unionist primer." Unfortunately, I found that it was lacking in both complexity and depth, and presented modern credit unions as entities to be managed in the same manner as any business. I would have appreciated an in-depth analysis of the fundamental organizational differences created by a co-op structure, and a look at the ways in which it can be leveraged for decisive advantage over for-profit institutions (network marketing, human capital leverage, etc.). If you're into credit unions, I'd still recommend reading this, if only to understand the mindset of the conservative wing of the contemporary "movement" (as well as due to the fact that it is a stop-gap in the unfortunate dearth of modern Credit Union literature). For a real in-depth look that gives a far better feel for the development, structural intricacies, and problems facing credit unionism, I'd supplement this with a gander at The Strategic Development of Credit Unions by Ferguson and McKillop...
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assessment assets Association banking industry become beneﬁts board and management board members board of directors branch CAMEL Rating Chairman Chapter committee competitive consumers costs credit card credit union board credit union movement-industry credit union service credit union world CUNA CUNA Mutual Group CUSO decision economic educational employees executive Federal Credit Union Filene ﬁnancial institutions ﬁrst for-proﬁt Frederick Herzberg goals HELOC human resource important innovative investment issues Joe Schmidt large credit unions leader-managers leadership lending loan management by objectives management team marketing MCIF member relationship management membership ment million NCUA operations organizational outsourcing performance person personnel Peter Drucker phishing position practice product or service products and services ratio Rensis Likert responsibility Retrieved Robert Owen Roy Bergengren signiﬁcant Situational Leadership Theory speciﬁc strategic planning teller tion training and development Trait Theory union service organization volunteers
THE CREDIT UNION WORLD: Theory, Process, Practice--Cases & Application
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