The Credit Union World: Theory, Process, Practice-- : Cases & Application

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AuthorHouse, 2006 - Business & Economics - 223 pages
1 Review

This is a remarkable book. It is the real life story of a pilot of the famed 91st Bomb Group, the Memphis Belle Group, in World War II, and the missions flown in that Group by the author and his comrades. It follows him from the time his B-17 was shot down over the German-French border, he was rescued and hidden by villagers in the tiny village of Baslieuse, then escaped through a Europe occupied by Nazi forces desperate to escape pursuing Allied armies.

The book chronicles, in fascinating detail, the life and training of those young men who made up the heroic 8th Air Force, and describes the affectionate relationship often maintained by their crews with that most famed heavy bomber of all time, the fabled B-17. It includes some of the most tragic stories as well as some of the wryest humor ever written about combat groups.

A heavy bomb group consists of 36 heavy bombers. The 91st lost 207 planes during its WWII combat time 32 during the author''s flight tenure. Dr. Anderson uses the words of the extraordinary crews of those planes to describe the training they absorbed, the missions they flew, the results they achieved, the tragedy of watching their planes explode and their friends die, and the heroism that brought so many near fatally damaged planes home with their dead and wounded crews.

This is also a story of growing up in pre-war America, and of the growth and

  

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I was excited when I first encountered this book; "Finally," I thought to myself, "a good modern credit unionist primer." Unfortunately, I found that it was lacking in both complexity and depth, and presented modern credit unions as entities to be managed in the same manner as any business. I would have appreciated an in-depth analysis of the fundamental organizational differences created by a co-op structure, and a look at the ways in which it can be leveraged for decisive advantage over for-profit institutions (network marketing, human capital leverage, etc.). If you're into credit unions, I'd still recommend reading this, if only to understand the mindset of the conservative wing of the contemporary "movement" (as well as due to the fact that it is a stop-gap in the unfortunate dearth of modern Credit Union literature). For a real in-depth look that gives a far better feel for the development, structural intricacies, and problems facing credit unionism, I'd supplement this with a gander at The Strategic Development of Credit Unions by Ferguson and McKillop... 

Selected pages

Contents

Introduction and Historical Perspectives
1
Influences of Process and Practice
12
Banking and Credit Union Movement Industries
24
Credit Union Leadership and Management
37
Strategic Thinking and Planning
60
Credit Union Governance
72
Member Relationship Management MRM
84
Credit Union Training and Development
98
Products and Services
145
Human Resources Management HRM
160
Credit Union Operations
178
Credit Union Service Organizations CUSOs
193
The Future of Credit Unions
206
Epilogue
216
Index
218
Copyright

Marketing of Credit Union Products and Services
116

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