Extreme Entrepreneur: Intelligent Information from the Edge

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Entrepreneur Press, Nov 1, 2000 - Business & Economics - 210 pages
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Sit down. Strap in. And hang on! Entrepreneur Press announces a new line of cutting-edge books -- the Extreme Series. Unlike those other guides, which reduce a subject to its most basic elements, these books race past the basics and head straight for the wild outer reaches. Embodying the "no fear" edge of extreme sports, the Extreme Series plunges into the adrenaline-pumping, high-wire aspects of the subjects explored.The second title in the Extreme Series, Extreme Entrepreneur, focuses on a unique breed of entrepreneur -- the maverick risk-takers and rule-breakers whose innovations have earned them tremendous fortunes and rocketed entrepreneurship to dizzying new heights.This "how-do" guide is filled with real-life examples of entrepreneurial creativity from EEs (Extreme Entrepreneurs) such as Jeff Bezos, Richard Branson, Steve Jobs, Sandra Kurtzig, Philip Knight, Ted Turner and dozens of others.You'll learn: -- Radical tactics for finding a unique product or service-- Daringways to raise capital-- Inventive approaches to creating and using business plans-- Guerrilla marketing strategies-- Ingenious uses of technology-- And much, much moreFeaturing exciting anecdotes, how-to hints and essential resources, Extreme Entrepreneur reveals how the dare-devils of the business world have implemented their unique visions. And it shows would-be EEs how to use these same tactics to start their own extreme enterprises.

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Contents

Preface
Rulebreakers and Trendbuckers 15
Capitalization 81
Copyright

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About the author (2000)

Baven covers business, technology, and lifestyle stories for a range of publications and Internet firms.

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