books.google.com - James Twitchell takes an in-depth look at the ads and ad campaigns—and their creators—that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum’s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of...http://books.google.com/books/about/Twenty_Ads_That_Shook_the_World.html?id=2HXsK2b_O7sC&utm_source=gb-gplus-shareTwenty Ads That Shook the World
