Printers' Ink, Volume 98 (Google eBook)

Front Cover
Decker Communications, Incorporated, 1917 - Advertising
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Contents

ARTICLES AND FEATURES
35
How Bauer Ic Black Bold a Price Advance to the Sales Force 3
3
Reconciling Exclnsive Agents to a Wider Distribution S Roland Hall 57
57
A Manual That Beduces Salesmens Correspondence Ninety Per Cent 20
20
Pointers From Building Industry on Overcoming Dull Season
67
Advertising When Competition la Shut
79
True
106
How Rastus and His Fellow Shades Sell Cream of Wheat 3
3
To Writ Good Copy You Must Know Business Charles Austin Bates 17
17
Morris It Company Increase Size of Sales Territories and Thus Reduce
25
Saturation Point Proved to Be a Bugaboo 31
31
Department Stores Loom Large in Attack on National Advertising
60
How Pepsodent Paved the Way for Consumer Advertising 61
61
Lejaren A Hiller
87
McGraw and Hill Publishing Companies Consolidate
7
Advertising as the Public Service Corporations Safeguard Against
17
The Analytical Habit of Building Copy 25
25
Devising Special Sales Plans for Dealers Charles Kaye 32
32
National Advertising to Sell a LessThanNational Distribution 33
33
Sells a Commercial Product by Helping Competitors Thomas RusseU 41
41
An Investigation That Uncovered a YearRound Demand 42
42
Earl D Eddy 49
49
Growing SecondHand Car Problem Worries Bankers 52
52
New York State Dairy Farmers in MilkAdvertising Campaign 62
62
Barney Link Poster Advertising Power Dead 73
73
Selling Ad Copy to the Man Who Pays the Bills 77
77
Dr A Reed Cushion Shoes to Be Advertised Nationally 79
79
Dealer Rebels Against Restrictions on Guarantee G I Schreibtr 85
85
98
98
A Big Industry Where 80 Per Cent of the Producers Are Contributing
102
16
114
A Few Rules for New Agency Solicitors J Geisinger
1
How the Hickory Brand Was Established in the Northwest 3
3
The New Type of Advertising Kan Contrasted With the Old Type 17
17
Marjone Jones Picnic
21
Cooperative Stores for Company Employees 33
33
The Winning Fight of Newspapers Against Inaccuracies
45
Selling the Dealer on the Come to Market Idea 61
61
Making the TradeMark Follow Through to the Consumer 67
67
U S Marine Corps Advertising for Secrults 73
73
With Orders Pouring In Why Advertise 1 Edward S LaBart 99
99
Editorials 118
118
Editorials
122
Congress Listens to Unfair Tirade AgainBt The Mere Advertiser 10
10
Big National Advertiser Claims That PriceCutting Helps Sell His Goods 17
17
Continuing the Sales Convention Through the Mail Earl D Eddy 25
25
Ford Dealers Demonstrate Cars Advertising Possibilities 33
33
How Can We Overcome the Governments Antagonism to Advertising? 46
46
Getting WorthWhile Information From the Government 80
80
Manufacturers Defend the Integrity of Advertised Brands 94
94
John Galsworthy Beyond
123
Advertising Gives Kid Leather a Quick Entry Into Changing Market
5
Robert W Chambers The Dark Star
28
When to Add a New Product to the Line Roy W Johnson 45
45
Using the Pinch Salesman to Land the Vanishing Order 49
49
Establishing a Demand for Mattress Made of a New Material 53
53
Working to Make the Teaching of Advertising More Practical 57
57
Rice to Be Advertised in ThreeYear Campaign 59
59
Seeks to Remove PriceCutters Advantage 60
60
Canadian Government Advertises for Farm Hands 63
63
Klaxons Sewing Up Contract With Distributors Frowned Upon 65
65
A Scheme That Has Swindled Advertisers Eager for Export Sales 69
69
Prominent Automobile Leaders Say Shows Are Not Substitute
71
Making the Testimonial Earn Its Keep C B McCuaig 74
74
Commerce Association Doubles Membership With Help of Advertising 75
75
Advertising Space Comes Under Trade Acceptance 82
80
Selling Stunts That Hold the Buyers Interest Charles Kaye 85
85
The Manufacturer Who Doesnt Object to PriceCuttinj 87
87
Compensation Plan for Salesmen to Get New Dealers and Lengthen
89
Jobbers Advertise to Save Terne Plate Industry Philip Francis Soudan 92
92
Size of Freight Cars Hinders Cooperative Buying Here 98
98
Editorials 106
106
A LooseLeaf Record of Advertisers Engravings A A Briggs 112
112
Manufacturer Holds Convention for Jobbers Salesmen John Alien Murphy 113
113
More Canadian Government Advertising Is Comins 130
130
Local Vigilance Work to Be Standardized
45
if SQ A YEA
54
Advertising of Gambling Devices May Come Under Postal Ban 81
81
New Light on the Small Store Versus the Big Store 93
93
Beware the Adjective in Seeking a TradeName 97
97
Hecker Cereal Company Takes Issue With Percy S Straus 100
100
Editorial 112
112
TK pf Ut at
119
The Little Schoolmasters Classroom 116
132
Raising an Advertising Appropriation by Earning It First
4
No wonder that a million people who appreciate
13
To What Extent Should Advertising Agent Be Press Agent? 44
44
Technical Copy Goes Under the Microscope
91
Has Idealized Mens Style Figure Outlived Its Usefulness R A Brown 104
104
Editorials 110
110
Uncle Sam to Conduct Advertising Probe Abroad 116
116
Advertising in Monthly Magazines for February
120
The Little Schoolmasters Classroom 120
138

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