The Web Startup Success Guide (Google eBook)

Front Cover
Apress, Jul 29, 2009 - Business & Economics - 440 pages
4 Reviews

If there’s a software startup company in your developer heart, this is the book that will make it happen.

The Web Startup Success Guide is your one-stop shop for all of the answers you need today to build a successful web startup in these challenging economic times. It covers everything from making the strategic platform decisions as to what kind of software to build, to understanding and winning the Angel and venture capital funding game, to the modern tools, apps and services that can cut months off development and marketing cycles, to how startups today are using social networks like Twitter and Facebook to create real excitement and connect to real customers.

Bob Walsh, author of the landmark Micro-ISV: From Vision to Reality, digs deep into the definition, financing, community–building, platform options, and productivity challenges of building a successful and profitable web application today.

What you’ll learn
  • How to define the value your web app will deliver to its users
  • Evangelizing your startup via social media—from Twitter to Facebook, from YouTube to your own social network
  • Which web app pricing strategies work, and which don’t
  • What alternatives to traditional business structures will let you launch and run your startup without all the legal mumbo–jumbo
  • What services and web apps exist today to help your startup succeed
  • How to get meaningful online press for your web app

Plus, interviews with David Allen (Getting Things Done), Rafe Needleman (CNET), Marshall Kirkpatrick (ReadWriteWeb), Guy Kawasaki (Garage Technology Ventures), Dharmesh Shah (OnStartups, HubSpot), Joel Spolsky (Fog Creek Software), Eric Sink (SourceGear), Pamela Slim (Escape from Cubicle Nation), and 40 others whose advice can help your startup succeed.

Who this book is for

If you are a software developer (web, desktop, or mobile—it doesn’t matter) who wants to create successful, revenue–producing web businesses, The Web Startup Success Guide is for you. And if you’re just curious about how someone goes about creating an online business from the ground up, this book is an excellent choice.

Table of Contents
  1. Introduction: What Was Is Not What Is
  2. Value Is the Core of Your Startup
  3. So Many Platforms, So Many Options
  4. Tools and Groups for Startups
  5. Money: Raise, Manage, Make
  6. Social Media and Your Startup
  7. Clarity Matters
  8. Getting It Done
  9. Six Wise People
  10. What's Next?
  

What people are saying - Write a review

Review: The Web Startup Success Guide

User Review  - Vinay - Goodreads

The Book is really a good one for Tech Startups ... However some of the sections are a bit dated since this book was written / published in 2008. A Good as well as bad point is the interviews ... Read full review

Review: The Web Startup Success Guide

User Review  - Jim - Goodreads

Could be a shorter read, but lots of interview padding. Many of these same topics are covered by Kevin Rose and guests on Foundation.kr. Read full review

Contents

VI
1
VII
2
VIII
3
X
8
XI
9
XII
14
XIII
15
XIV
17
LXI
230
LXII
232
LXIII
235
LXIV
236
LXV
239
LXVI
241
LXVII
244
LXVIII
246

XV
20
XVI
23
XVII
25
XVIII
27
XIX
29
XX
31
XXI
33
XXII
36
XXIII
41
XXIV
49
XXV
50
XXVI
51
XXVII
53
XXVIII
56
XXIX
59
XXX
85
XXXI
89
XXXII
99
XXXIII
120
XXXIV
127
XXXV
128
XXXVI
145
XXXVII
146
XXXVIII
151
XXXIX
165
XL
169
XLI
173
XLII
177
XLIII
178
XLIV
181
XLV
183
XLVI
184
XLVII
186
XLVIII
188
XLIX
189
L
191
LI
192
LII
196
LIII
197
LIV
209
LV
211
LVI
212
LVII
215
LVIII
217
LIX
220
LX
226
LXIX
247
LXX
248
LXXI
249
LXXII
250
LXXIII
251
LXXIV
254
LXXV
255
LXXVI
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LXXVII
258
LXXVIII
262
LXXIX
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LXXX
267
LXXXI
269
LXXXII
275
LXXXIII
277
LXXXIV
283
LXXXV
285
LXXXVI
295
LXXXVII
297
LXXXVIII
298
LXXXIX
299
XC
302
XCI
311
XCII
315
XCIII
316
XCIV
321
XCV
324
XCVI
325
XCVII
330
XCVIII
333
XCIX
339
C
341
CI
342
CII
353
CIII
362
CIV
374
CV
392
CVI
399
CVII
400
CVIII
401
CIX
402
CXI
403
CXII
404
CXIII
405
CXV
407
Copyright

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About the author (2009)

Bob Walsh is the founder of 47Hats, a consulting firm/blog/startup dedicated to helping startups succeed, the author of Micro-ISV: From Vision to Reality, podcaster-in-chief of the Startup Success Podcast, co-moderator of the Joel on Software's Business of Software forum, and creator of StartupToDo.com, a online productivity app and community for startup and microISVs.

At his company, Safari Software, Inc., Bob was a contract software developer for more than 20 years before launching, selling and ultimately selling off a Windows personal task manager commercial application. Before getting into information technology, Walsh was a reporter for several news organizations, the most worth bragging about being United Press International (UPI).

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