Corporate Information Strategy And Management: Text And Cases

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McGraw-Hill/Irwin, 2007 - Business & Economics - 657 pages
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Corporate Information Strategy and Management: Text and Cases 7/e by Applegate, Austin and McFarlan is written for students and managers who desire an overview of contemporary information systems technology management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the readerís experience with IT, though it is presumed that the reader has some course work or work experience in administration and/or management. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.

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Contents

Extending the Enterprise
79
MODULE ONE Ownership
86
IT and Strategy 25 From Flawless Execution to Innovation
92
Copyright

32 other sections not shown

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About the author (2007)

Applegate is professor at the Harvard Graduate School of Business Administration.

McFarlan is professor at the Harvard Graduate School of Business Administration.

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