Corporate Information Strategy and Management: Text and Cases
McGraw-Hill/Irwin, 2007 - Computers - 657 pages
Corporate Information Strategy and Management: Text and Cases 7/e by Applegate, Austin and McFarlan is written for students and managers who desire an overview of contemporary information systems technology management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the reader’s experience with IT, though it is presumed that the reader has some course work or work experience in administration and/or management. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.
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Extending the Enterprise
MODULE ONE Ownership
IT and Strategy 25 From Flawless Execution to Innovation
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activities airline applications assets brand Brazil Broadlane business model ByRequest CareGroup Cathay Cathay Pacific clients communication company's competitive components corporate cost create customers data center decisions e-commerce Embratel employees enable example executives EXHIBIT Factiva fees firm Fung global growth Harvard Business School hospitals implementation improve increase industry information technology infrastructure innovation integrated internal Internet internetworking investment investors launched LeapFrog LeapPad legacy systems leverage ment million NASDAQ offer operations organization organizational outsourcing partners PeopleSoft percent performance planning portal Postgirot Bank proprietary purchasing Rakuten RCCL relationships retail revenues risk Schwab servers share Smartsourcing Source staff standards strategy structure suppliers supply chain Telecom Telefonica Telesp tion Total transaction units Unix users vendors Wyndham Wyndham International