Applied Photography: A Magazine of Noteworthy Examples of Photography as Applied to the Major Problems of Industrial Management and Market Development, Issue 8
Eastman Kodak Company, 1932 - Photography
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advertisements aluminum painted wall aluminum wall APPLIED PHOTOG APPLIED PHOTOGRAPHY LLUSTRATIONS background pattern better black bottles camera celluloid changes in brightness Company composite photography composite print Cook books copies of APPLIED current examples delicate outlines described on preceding diffused Kodalites diffused spotlight Eastman effect exposure extra engraving film emulsion flood lamp front lighting gray cardboard highlight and shadow illuminate illustrations issues light tone light-and-shade LIGHTING AND BACKGROUNDS Lighting as described magazine main light source method modulated name-plate NUMBER parallel rays photographer's picture plain background produced projector RAPHY raw floodlight reflected rays reflector retouching rhythmical satisfactory contrast separate negatives set of highlights shadow side shadows cast SINGLE background tone single light soften the shadow Speed Portrait Film spot lamp Super Speed Portrait Super-sensitive Panchromatic film third dimension three negatives tone contrast tone from pure tone variation treatment unequal lighting uniform lighting vary velvet black Vitava print white to velvet