How the Cadillac Got Its Fins: And Other True Tales from the Annals of Business and Marketing

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HarperCollins Canada, Limited, Jun 1, 1995 - Transportation - 79 pages
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From the bestselling author of The Whole Pop Catalog and The Couch Potato Guide to Life comes this entertaining look at the true, often bizarre, and entertaining stories behind the invention and marketing of our most familiar and cherished products. "Prepare to be captivated".--Entrepreneur magazine.

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Contents

How the Walkman Caught the Worlds Ear
9
Jerrys Real Cool Business
17
Business Sense
26
Copyright

22 other sections not shown

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About the author (1995)

Jack has designed numerous electronic and online games, as well as the first Ask Jeeves Book "Just Curious, Jeeves". He lives in Alameda, California.

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