How the Cadillac Got Its Fins: And Other True Tales from the Annals of Business and Marketing
From the bestselling author of The Whole Pop Catalog and The Couch Potato Guide to Life comes this entertaining look at the true, often bizarre, and entertaining stories behind the invention and marketing of our most familiar and cherished products. "Prepare to be captivated".--Entrepreneur magazine.
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How the Walkman Caught the Worlds Ear
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