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Architects to Total architectural and construction architectural design architectural firms Architectural Practice architectural services BROAD SCOPE Built bv Japan business cycle Census Competitive Scope competitive strategy competitors complex environmental problems consent decree construction industry construction market data decreased demand demand for architectural demand for building DEMAND FOR CONSTRUCTION Dept of Commerce design services design-build firms developing a sustainable differentiation Five Basic Forces focus framework growth market Gutman highly competitive industries improve their competitive Increased Competition INCREASED SUPPLY Information technology interview Kajima long term trend low cost provider manufactured housing Michael Porter millions of sq NARROW SCOPE nature of architecture number of architects Occupational Outlook over-building paper personal computers Post-Industrial World profession profitability Progressive Architecture Ratio of Architects recession reported rethinking salaries Source of number strategic planning successful firms supply of architects sustainable competitive advantage Theory of Strategy Total Building Area U.S. Dept University of Michigan Wal-Mart Washington WAT&G