Creative Advertising: Ideas and Techniques from the World's Best Campaigns

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Thames & Hudson, 2008 - Business & Economics - 255 pages
5 Reviews
What makes an advertisement hard-hitting and memorable? Unravelling the creative processes behind some of the most effective campaigns of recent years, this new edition of Creative Advertising showcases over 200 examples of international advertising from a wide range of media. All brilliantly demonstrate a fascinating range of approaches, including ways of visualizing concepts, the art of illusion and paradox, the use of metaphor and analogy, and the deployment of shock tactics and humour. Entertaining and inspirational, this remains a vital book for all designers, art directors, copywriters and students of advertising in fact, for anyone who makes a living from good ideas and for whom creativity is the key qualification.

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Review: Creative Advertising: Ideas and Techniques from the World's Best Campaigns

User Review  - John - Goodreads

Excellent book for learning 30 techniques to come up with innovative ads for your product or service. Highly recommended!! Read full review

Review: Creative Advertising: Ideas and Techniques from the World's Best Campaigns

User Review  - Fadhli - Goodreads

Some says this is a bible for advertising creatives, so let's check it out Read full review

Contents

Part
Part 2
Part 3
Copyright

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About the author (2008)

Mario Pricken is a creative director and direct marketing consultantwho trains creative teams from advertising agencies and marketingdepartments. He lives in Germany.

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