Communicating About Health: Current Issues and PerspectivesThis text provides a research-based thorough overview of health communication, balancing theory with practical advice and examples that encourage students to further develop their own communication skills. In a broad survey of the field, approached from the perspectives of both caregiver and patient, it offers solid coverage of the history of health care, an examination of culture’s role in health and healing, and a look at current issues and challenges facing health care. The new edition includes expanded coverage of diversity among patients and of the impact of technology on health care communication today. |
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Page 349
... Focus Groups A third option for collecting information is the use of focus groups . A focus group involves a small number of people who respond to questions posed by a moderator ( Berko , Wolvin , & Curtis , 1993 ) . The moder- ator ...
... Focus Groups A third option for collecting information is the use of focus groups . A focus group involves a small number of people who respond to questions posed by a moderator ( Berko , Wolvin , & Curtis , 1993 ) . The moder- ator ...
Page 350
... focus groups with people who use the workout facilities and those who do not . Too much diversity among participants ... group in a conference room or another comfortable area . ( It is customary to provide refreshments for focus group ...
... focus groups with people who use the workout facilities and those who do not . Too much diversity among participants ... group in a conference room or another comfortable area . ( It is customary to provide refreshments for focus group ...
Page 363
Athena DuPré. questionnaire fixed alternative questions open questions closed questions focus group sampling segmenting an audience personal fable imaginary audience sensation - seekers goals accountability channel reach specificity ...
Athena DuPré. questionnaire fixed alternative questions open questions closed questions focus group sampling segmenting an audience personal fable imaginary audience sensation - seekers goals accountability channel reach specificity ...
Contents
Introduction | 3 |
History and Current Issues | 25 |
THE RISE OF ORTHODOX MEDICINE | 35 |
Copyright | |
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advertising African Americans African-American American Medical Association behaviors believe benefits burnout cancer centers chapter clinical Communication Skill Builders concerns conflict consider coping cultural death decisions describes disabilities disease diverse doctors drug effects efforts emotional employees Ethical expectations experience factors feel focus group goals health belief model health campaigns health care health care organizations health communication health information health organizations health promotion Hippocrates Hispanic hospital ical ideas illness Implications important influence interactive interviews involved Journal knowledge gap hypothesis Lawrence Erlbaum less literacy Mahwah managed mass media medical school medicine nurses older adults participants patients and caregivers people's perspective physical physicians professionals programs public health questions response Retrieved online risk role social comparison theory social support stress suggests talk telemedicine television theory tients tion transtheoretical model treatment typically understand women