Innovation: The Attacker's Advantage

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Simon & Schuster, Jan 1, 1988 - Business & Economics - 316 pages
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Takes an aggressive approach giving managers at all levels the competitive edge they need for business survival and market dominance, including advice on predicting the market, offensive and defensive market strategies, investing, and increasing program effectiveness

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Innovation: the attacker's advantage

User Review  - Not Available - Book Verdict

This book analyzes why some companies abruptly lose their markets to new competitors and how other companies have avoided this fate. Foster believes that the way companies handle innovation dictates ... Read full review

Review: Innovation: The Attacker's Advantage

User Review  - David - Goodreads

This was one of the first business books I read and remains one of the best. Foster's thesis is that innovation is a necessity for companies to survive and prosper in an every changing world, but that ... Read full review


One Why Leaders become Losers
Two The Age of Discontinuity
Three Lessons from the Limitists

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