SocialCorp: Social Media Goes Corporate (Google eBook)
This book will help companies of all sizes develop and implement a strategy to become a SocialCorp, a company that has adopted social media intelligently and effectively, in a way that does not compromise the company's primary obligations as a corporation. While the conversational and engagement values of social media are well understood, many social media theorists often overlook the realities faced by the large corporation, like accountability to shareholders and regulators, and how these factors cannot be overlooked in corporate social media adoption. Using case studies and analysis of available social media tools, and proven corporate social media strategies, the book will help corporate communicators understand the new communications landscape, the power of social media, and how to adopt it intelligently in a corporate environment.
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Review: SocialCorp: Social Media Goes CorporateUser Review - Ian Griffin - Goodreads
Postman tells it like it is when it comes to the bind in which social media has placed many corporate communications managers. He addresses the challenge that "Inside companies, people are clearly ... Read full review
Review: SocialCorp: Social Media Goes CorporateUser Review - Goodreads
This book was very simple in some aspects but I did pick up some tips for using social media. This is the first author I've encountered that is over the fact that social media is "new". He gave tips for just using, and more importantly, monitoring it.
CHAPTER 2 What Does It Take to Become a SocialCorp?
CHAPTER 3 What Are Social Media and Web 20?
CHAPTER 4 Can You Control Your Brand or Just Share It?
CHAPTER 5 Using Social Media to Reach the Right People
CHAPTER 6 Balancing Social Media Risk and Reward