SocialCorp: Social Media Goes CorporateThis book will help companies of all sizes develop and implement a strategy to become a SocialCorp, a company that has adopted social media intelligently and effectively, in a way that does not compromise the company's primary obligations as a corporation. While the conversational and engagement values of social media are well understood, many social media theorists often overlook the realities faced by the large corporation, like accountability to shareholders and regulators, and how these factors cannot be overlooked in corporate social media adoption. Using case studies and analysis of available social media tools, and proven corporate social media strategies, the book will help corporate communicators understand the new communications landscape, the power of social media, and how to adopt it intelligently in a corporate environment. |
Contents
CHAPTER 1 Social Media Goes Corporate | 1 |
CHAPTER 2 What Does It Take to Become a SocialCorp? | 17 |
CHAPTER 3 What Are Social Media and Web 20? | 31 |
CHAPTER 4 Can You Control Your Brand or Just Share It? | 77 |
CHAPTER 5 Using Social Media to Reach the Right People | 91 |
CHAPTER 6 Balancing Social Media Risk and Reward | 113 |
Common terms and phrases
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