SocialCorp: Social Media Goes Corporate (Google eBook)

Front Cover
Peachpit Press, Jan 28, 2009 - Computers - 208 pages
2 Reviews
This book will help companies of all sizes develop and implement a strategy to become a SocialCorp, a company that has adopted social media intelligently and effectively, in a way that does not compromise the company's primary obligations as a corporation. While the conversational and engagement values of social media are well understood, many social media theorists often overlook the realities faced by the large corporation, like accountability to shareholders and regulators, and how these factors cannot be overlooked in corporate social media adoption. Using case studies and analysis of available social media tools, and proven corporate social media strategies, the book will help corporate communicators understand the new communications landscape, the power of social media, and how to adopt it intelligently in a corporate environment.
  

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Review: SocialCorp: Social Media Goes Corporate

User Review  - Ghennipher - Goodreads

Any corporation thinking about adopting social media needs to read this book first. A quick news scan of various corporations shows social media PR disasters like Domino's, Motrin, Jet Blue, etc ... Read full review

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Contents

CHAPTER 1 Social Media Goes Corporate
1
CHAPTER 2 What Does It Take to Become a SocialCorp?
17
CHAPTER 3 What Are Social Media and Web 20?
31
CHAPTER 4 Can You Control Your Brand or Just Share It?
77
CHAPTER 5 Using Social Media to Reach the Right People
91
CHAPTER 6 Balancing Social Media Risk and Reward
113
CHAPTER 7 Can You Count Everything That Counts?
133
Corporate Communications Inside Out
155
Glossary
167
Index
183
Copyright

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About the author (2009)

Joel Postman is the principal of Socialized, a consultancy that helps companies take advantage of social media in corporate communications, public relations and marketing. Prior to founding Socialized, Joel was EVP of Emerging Media at Eastwick Communications, where he led the agency's social media practice and helped companies like Fujitsu, StrongMail, and Seagate Technology adopt social media initiatives. Joel is a 20-year corporate communications veteran. He worked for five years at Sun Microsystems, where he as a senior manager of executive communications and speechwriter to then-CEO and chairman, Scott McNealy. After Sun, Joel joined Hewlett Packard.

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