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accepted achieved advertising aesthetics approach architects architecture art schools aspects associated attitudes Bauhaus British British Rail Bruce Archer building centre client co-ordinated CoID commissions companies company's concerned consultant consumer contributed corporate identity programme described design activity design education design for industry Design magazine design offices design process design programme Design Research Unit design services designer's Dip.AD Dome of Discovery Dorothy Goslett dru's Ellis Clarke engineering design engineering industries ergonomics ergonomists established example Festival of Britain furniture Graham Sutherland graphic design Herbert Read house style Hungerford Bridge idea illustrations important increasingly interest interior design Kenneth Bayes kind later London major manufacturers Marcus Brumwell Milner Gray Misha Black opposite organization partners pavilion post-war practice product design professional Ralph Tubbs requirements result Royal scheme skills Society of Industrial staff Unit's utility furniture visual