Selling Graphic and Web Design
Attract todayís savvy design clients! A veteran designer who turned his small business into a multimillion-dollar new-media company shares his strategies for success in this new edition of the acclaimed Selling Graphic and Web Design. Donald Sparkmanís approach blurs the lines between graphic design, web design, and marketing by building strategic partnerships and thinking outside the box. No-nonsense advice for writing proposals and offering the right design solutions, plus information on providing services that fit a clientís needs and budget, have made this book indispensable. Now, in this revised and expanded version, leading Internet designers share strategies on effective marketing for the web, including pricing, billing, portfolios, ethics, brand design, web content management, brand law, and much more. Trusted advice and the latest strategies combine to make Selling Graphic and Web Design a great one-stop resource for designers in every field.
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Very interesting book
Review: Selling Graphic & Web DesignUser Review - Isis Sousa - Goodreads
The book is not so bad, but I find it very dry to read and absorb its content. Also, I feel like it has too much text and too little useful information. Read full review