Marketing the Bard: Shakespeare in Performance and Print, 1660-1740 (Google eBook)
"Dugas credits the reemergence of Shakespeare's plays and his rise to fame in the 1700s to economic factors surrounding the theater business including the acquisition and adaptation of Shakespeare's plays by the Tonson publishing firm, which marketed collector's editions of his work, spurring a price war and rousing public interest"--Provided by publisher.
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actors advertisement audience Bentley Betterton booksellers Caius Marius Chetwind Cibber Comedies copies copyrights criticism cultural Davenant Davenant’s Double Falshood Dryden Duke’s Company edition of 1709 edition of Shakespeare’s editor eighteenth century English engravings Fairy-Queen ﬁnd ﬁrst ﬁrst edition ﬁve Fourth Folio Gildon Hamlet Henry Herringman inﬂuence inﬂuential innovation Jacob Tonson Jacob Tonson Jr John King Lear King’s Company late seventeenth century Lewis Theobald lished literary Macbeth opera Othello Pepys percent performed Pericles play readers playwrights poems poet Pope Pope’s printed printers proﬁt publication quarto reissue repertory Rich’s Richard roles Rowe Rowe’s Rymer scene Shake Shakespeare adaptations Shakespeare’s collected dramatic Shakespeare’s original Shakespeare’s plays Shakespeare’s popularity single editions speare speare’s speciﬁc success suggests taste Tempest operatic theatergoers theaters theatrical Theobald’s edition Third Folio Thomas Timon of Athens tion title-page Tragedy Troilus and Cressida Walker William William Davenant William Shakespear Wives of Windsor