Enron: The Rise and Fall

Loren Fox

John Wiley & Sons, Jan 30, 2004 - Business & Economics - 384 pages

"I'd say you were a carnival barker, except that wouldn't be fair tocarnival barkers. A carnie will at least tell you up front that he's running a shell game. You, Mr. Lay, were running what purported to be the seventh largest corporation in America."-Senator Peter Fitzgerald (R-IL) to Enron CEO Kenneth Lay, Senate Commerce Science & Transportation's Subcommittee, Hearing on Enron, 2/12/02
The speed of Enron's rise and fall is truly astonishing and perhaps the single most important story of corporate failure in the twenty-first century. In Enron investigative journalist Loren Fox promises readers nothing short of the most compelling and insightful investigation into Enron's meteoric ascent-regarded by Wall Street and the media as the epitome of innovation-and its spectacular fall from grace. In a lively and authoritative manner, Fox discusses how the biggest corporate bankruptcy in American business history happened, why for so long no one (except for an enlightened few) saw it coming, and what its impact will be on financial markets, the U.S. economy, U.S. energy policy, and the public for years to come. With access to many company insiders, Fox's intriguing account of this corporate debacle also provides an overview of the corporate culture and business model that led to Enron's high-flying success and disastrous failure. The story of Enron is one that will reverberate in global financial and energy markets as well as in criminal and civil courts for years to come. Rife with all the elements of a classic thriller-scandal, dishonest accounting, personal greed, questionable campaign contributions, suicide-Enron captures the essence of a company that went too far too fast.

What people are saying

Review: Enron: The Rise and Fall

User Review  - E - Goodreads

I officially give up on this book. It is terrible, I know. But it simply doesn't hold my interest long enough for me to make any progress. I declare it - done.

Review: Enron: The Rise and Fall

User Review  - Brian - Goodreads

Fox provides a critical link in the Enron story by focusing on a company history. This book is not really the story of Lay, Skilling and Fastow and the fall of Arthur Anderson. This is a book on how ...

Contents

• 1 Pipeline to Profit: 1
• 2 Where the Money Is: 22
• 3 Major Ambition: 43
• 4 Electrifying Opportunity: 59
• 5 Culture of Creativity?: 77
• 6 The Energy Buffet: 98
• 7 Taking the Plunge: 122
• 8 Enron Gets Wired: 143
• 9 Power and Glory: 170
• 10 California Dreamin: 196
• 11 Power Overload: 221
• 12 Downward Spiral: 247
• 13 Racing the Clock: 267
• 14 Endgame: 286
• Epilogue: 307
• Authors Note: 314
• Notes: 315
• Index: 357

About the author

LOREN FOX is a former senior editor at Business 2.0, the award-winning business magazine, and a leading authority on business strategy. Previously, Fox was finance editor of Upside magazine. He also spent five and one-half years as editor and reporter for Dow Jones News Service, where he covered the energy industry and Enron. His work has appeared in The Wall Street Journal, Barron’s, Salon.com, and other media.

Bibliographic information

• Title: Enron: The Rise and Fall
• Author: Loren Fox
• Publisher: John Wiley & Sons, 2004
• ISBN: 0471432202, 9780471432203
• Length: 384 pages
• Subjects: Business & Economics / Industries / Energy