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The FTCs Need For Social Science Research
An Exploratory Study
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activities adoption advertising alternatives analysis Analysis of Variance Anglo-white associated attitude attitudinal attribution theory brand characteristics coefficient cognitive commercial communication concepts consumer behavior correlation criterion decision dependent variable developed dimensions discriminant effect evaluation factors family branding Federal Trade Commission Fishbein function Gonzales household hypothesis importance indicate individual influence innovative behavior intentions to buy interaction involved Journal of Marketing Later Born low-income Marketing Research measures metatheory Mexican-American middle-income midi Multidimensional Scaling opinion leadership Paso Robles perceived risk percent personality prediction predictor preference present product attributes product categories product classes purchase behavior purchase intentions Purdue University questionnaire questions rank regression regression analysis reject relationship relative relevant respondents sample scale scores SDOL Sheth significant similar Social Psychology specific style subjects suggests Table television theory Total Ultra Brite University variance versions