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_OO _OO _OOH adults answer 2 Mail ARF photocopy ARF Verification assigned audit sample average Balancing Balancing Weight CARD Check Classification Question completion rate computed designated sex disproportionate sampling eligible for turnover Female Income Stratum housing units interview Phase interviews completed last 6 months ll.l magazine reading Male Female Monthly Distribution newspaper non-reading Number Per Cent O_NH O_NO OO OO OOO_H OOO_N OOO_O Phase II interviews pre-coded printout procedure product information booklet PSUs randomly ratio read or looked Reader's Digest readership question Readings in Phase reallocation reported Research Respondent denied Respondents Readings sample balancing sample clusters sample recovery selected magazines Sex and Income shown in Table shows Simmons interview Simmons questionnaire Simmons Study SKIP TO QUESTION SMSA standard errors strata subsample sure seen survey tabulated Total Sample trim U U __ Unweighted verified interviews York Times Magazine ZINE