How Pleasure Works: The New Science of Why We Like What We Like (Google eBook)

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W. W. Norton & Company, Jun 14, 2010 - Psychology - 304 pages
4 Reviews

“Engaging, evocative. . . . [Bloom] is a supple, clear writer, and his parade of counterintuitive claims about pleasure is beguiling.”—NPR

Why is an artistic masterpiece worth millions more than a convincing forgery? Pleasure works in mysterious ways, as Paul Bloom reveals in this investigation of what we desire and why. Drawing on a wealth of surprising studies, Bloom investigates pleasures noble and seamy, lofty and mundane, to reveal that our enjoyment of a given thing is determined not by what we can see and touch but by our beliefs about that thing’s history, origin, and deeper nature.
  

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FASCINATING AND ABSORBING READ!

User Review  - psychreader - Borders

How Pleasure Works is a great book - it's entertaining and informative, and also surprising - as well as surprisingly funny. It examines different sources of pleasure - from food, to sex, to art ... Read full review

Review: How Pleasure Works: The New Science of Why We Like What We Like

User Review  - Nancy McKinley - Goodreads

Competent but not pleasurable. The writing starts out strong but weakens with every chapter culminating in a lackluster finish that was better left unsaid; as nothing really was said. A display of facts and not much more. I am glad it is over....on to the next! Read full review

Contents

I
xi
II
1
III
25
IV
55
V
91
VI
117
VII
155
VIII
177
IX
203
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About the author (2010)

Paul Bloom is a professor of psychology at Yale University. He is the author of Descartes’ Baby and How Pleasure Works. He has contributed to The Atlantic, the New York Times, Science, and Nature. He lives in New Haven, Connecticut.

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