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advisory programmes advisory service marketing advisory worker agents and specialists agricultural products areas assistance beef buyers chain changes co-operative co-ordinated commodity competition consumer marketing agents contract costs decisions demand Department of Agriculture distribution effective efficiency example expenditure export Extension Service farm management farm products farmers grading groups important improved income increase individual industry inputs livestock market intelligence marketing adviser marketing firms marketing information marketing organisations marketing problems marketing research marketing specialists marketing system meat milk obtain OECD Member countries operations outlook perfect competition personnel policies potatoes price elasticity processors product differentiation production and marketing profit purchase quantity R.C. Kramer retail prices secondary marketing function service marketing programmes specific standardized grading standards storage sumers supply supply and demand trade training course transportation United Kingdom University of Newcastle-upon-Tyne utility vertical integration wholesalers