The Obama Victory: How Media, Money, and Message Shaped the 2008 ElectionBarack Obama's stunning victory in the 2008 presidential election will go down as one of the more pivotal in American history. Given America's legacy of racism, how could a relatively untested first-term senator with an African father defeat some of the giants of American politics? In The Obama Victory, Kate Kenski, Bruce Hardy, and Kathleen Hall Jamieson draw upon the best voter data available, The National Annenberg Election Survey, as well as interviews with key advisors to each campaign, to illuminate how media, money, and messages shaped the 2008 election. They explain how both sides worked the media to reinforce or combat images of McCain as too old and Obama as not ready; how Obama used a very effective rough-and-tumble radio and cable campaign that was largely unnoticed by the mainstream media; how the Vice Presidential nominees impacted the campaign; how McCain's age and Obama's race affected the final vote, and much more. Briskly written and filled with surprising insights, The Obama Victory goes beyond opinion to offer the most authoritative account available of precisely how and why Obama won the presidency. |
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Page v
... ), 123 seven: The Impact of Sarah Palin and Joseph Biden, 149 eight: Period Three: The Campaigns Confront the Economic Collapse (September 10–October 14), 175 nine: Period Four: The McCain Surge (October 15–28), 203 ten: Contents.
... ), 123 seven: The Impact of Sarah Palin and Joseph Biden, 149 eight: Period Three: The Campaigns Confront the Economic Collapse (September 10–October 14), 175 nine: Period Four: The McCain Surge (October 15–28), 203 ten: Contents.
Page vi
... (October 15–28), 203 ten: Period Five: Be Very, Very Afraid/Be Reassured (October 29–November 4), 233 part iii. the new campaign landscape eleven: Absentee and Early Voting in the 2008 Campaign, 251 twelve: Spending Differences and the ...
... (October 15–28), 203 ten: Period Five: Be Very, Very Afraid/Be Reassured (October 29–November 4), 233 part iii. the new campaign landscape eleven: Absentee and Early Voting in the 2008 Campaign, 251 twelve: Spending Differences and the ...
Page 5
... October 15 and October 28, McCain gained momentum with the argument that he, not Obama, had the better economic plan for those like Joe the Plumber. That gambit played on a long-standing public belief that liberals expand big government ...
... October 15 and October 28, McCain gained momentum with the argument that he, not Obama, had the better economic plan for those like Joe the Plumber. That gambit played on a long-standing public belief that liberals expand big government ...
Page 15
... October 24. “We're up against a very unpopular president, Bush's administration right now, and those who want to the economy and the unpopular incumbent 15.
... October 24. “We're up against a very unpopular president, Bush's administration right now, and those who want to the economy and the unpopular incumbent 15.
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... October at 14,164.11 Still, the country was anxious. In a Wall StreetJournal ... October 7, 2008, at 9,447. And the bottom wasn't in sight. Where in the ... 15 In that period, business sales plunged and consumer spending dropped at a ...
... October at 14,164.11 Still, the country was anxious. In a Wall StreetJournal ... October 7, 2008, at 9,447. And the bottom wasn't in sight. Where in the ... 15 In that period, business sales plunged and consumer spending dropped at a ...
Contents
| 1 | |
| 11 | |
FIVE PERIODS | 107 |
PART III THE NEW CAMPAIGN LANDSCAPE | 249 |
Afterword | 303 |
Appendix | 315 |
Notes | 319 |
Index | 369 |
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Common terms and phrases
5-day PMA American Annenberg Election Debriefing announcer attack August ballots Barack Obama broadcast Bush Bush’s cable chapter conservative crisis David Axelrod David Plouffe drilling early voting edited by Kathleen effect Electing the President Election Day electoral energy favorability ratings George George W Hall Jamieson Philadelphia handle the economy Hillary Clinton impact increase incumbent Iraq issue Jake Tapper Joe Biden Joe the Plumber John McCain Kathleen Hall Jamieson Katie Couric liberal McCain campaign McCain-Palin messages microtargeting million NAES08 telephone survey Obama campaign Obama for America Obama vote October October 15 party identification party’s percent Pew Research Center political polls postelection President 2008 presidential campaign presidential candidate question radio raise taxes ready reported Republican Republican nominee respondents Sarah Palin Senator McCain Senator Obama September September 15 speech spending suggest tax cut ticket variables vote preference voters Wall Street Washington Post weeks York