We the Media: Grassroots Journalism by the People, for the People

Front Cover
"O'Reilly Media, Inc.", 2004 - Computers - 299 pages
10 Reviews

Grassroots journalists are dismantling Big Media's monopoly on the news, transforming it from a lecture to a conversation. Not content to accept the news as reported, these readers-turned-reporters are publishing in real time to a worldwide audience via the Internet. The impact of their work is just beginning to be felt by professional journalists and the newsmakers they cover. InWe the Media: Grassroots Journalism by the People, for the People, nationally known business and technology columnist Dan Gillmor tells the story of this emerging phenomenon, and sheds light on this deep shift in how we make and consume the news.

We the Mediais essential reading for all participants in the news cycle:

  • Consumers learn how they can become producers of the news. Gillmor lays out the tools of the grassroots journalist's trade, including personal Web journals (called weblogs or blogs), Internet chat groups, email, and cell phones. He also illustrates how, in this age of media consolidation and diminished reporting, to roll your own news, drawing from the array of sources available online and even over the phone.
  • Newsmakers politicians, business executives, celebrities get a wake-up call. The control that newsmakers enjoyed in the top-down world of Big Media is seriously undermined in the Internet Age. Gillmor shows newsmakers how to successfully play by the new rules and shift from control to engagement.
  • Journalists discover that the new grassroots journalism presents opportunity as well as challenge to their profession. One of the first mainstream journalists to have a blog, Gillmor says, "My readers know more than I do, and that's a good thing." InWe the Media, he makes the case to his colleagues that, in the face of a plethora of Internet-fueled news vehicles, they must change or become irrelevant.
At its core,We the Mediais a book about people. People like Glenn Reynolds, a law professor whose blog postings on the intersection of technology and liberty garnered him enough readers and influence that he became a source for professional journalists. Or Ben Chandler, whose upset Congressional victory was fueled by contributions that came in response to ads on a handful of political blogs. Or Iraqi blogger Zayed, whose Healing Irag blog (healingiraq.blogspot.com) scooped Big Media. Or acridrabbit, who inspired an online community to become investigative reporters and discover that the dying Kaycee Nichols sad tale was a hoax. Give the people tools to make the news,We the Mediaasserts, and they will.

Journalism in the 21st century will be fundamentally different from the Big Media that prevails today. We the Media casts light on the future of journalism, and invites us all to be part of it.


What people are saying - Write a review

User ratings

5 stars
4 stars
3 stars
2 stars
1 star

Review: We the Media: Grassroots Journalism by the People, for the People

User Review  - Danielle Cronquist - Goodreads

I don't think that Dan Gillmor was the first one propose the idea that modern technology is evolving the ways that we produce and consume news, but he traced it and explained it in a way that was ... Read full review

Review: We the Media: Grassroots Journalism by the People, for the People

User Review  - Kayla - Goodreads

Dan Gillmor's "We the Media" starts a conversation about the direction of journalism (in the same way that he claims the news has and must become a conversation instead of a lecture). It covers the ... Read full review


From Tom Paine to Blogs and Beyond i
The ReadWrite Web
The Gates Come Down
Newsmakers Turn the Tables
The Consent of the Governed
Professional Journalists Join the Conversation
The Former Audience Joins the Party
Next Steps
Trolls Spin and the Boundaries of Trust
Here Come the Judges and Lawyers
The Empires Strike Back
i2 Making Our Own News

Common terms and phrases

References to this book

All Book Search results »

About the author (2004)

Gillmor is a nationally known columnist for the San Jose Mercury News. Gillmor has been consistently listed by industry publications as among the most influential journalists in his field and has won and shared in several regional and national journalism awards.

Bibliographic information