The Long Interview (Google eBook)

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SAGE, Sep 1, 1988 - Business & Economics - 88 pages
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The Long Interview provides a systematic guide to the theory and methods of the long qualitative interview or intensive interviewing. It gives a clear explanation of one of the most powerful tools of the qualitative researcher. The volume begins with a general overview of the character and purpose of qualitative inquiry and a review of key issues. The author outlines the four steps of the long qualitative interview and how to judge quality. He then offers practical advice for those who commission and administer this research, including sample questionnaires and budgets to help readers design their own. The author introduces key theoretical and methodological issues, various research strategies, and a simple four-stage model of inquiry, from the design of an open-ended questionnaire to the write up of results.

  

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It is a good book.

Contents

Editors Introduction
5
Nine Key Issues
11
The FourStep Method of Inquiry
29
Quality Control
48
Managing Qualitative Research
58
Conclusion
65
Preliminary Questions
67
Notes
75
About the Author
88
Copyright

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About the author (1988)

Grant McCracken, an anthropologist, has studied American culture and business for twenty-five years. He is the author of several books, most recently Chief Culture Officer: How to Create a Living, Breathing Corporation.

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