E-commerce: Business, Technology, Society, Volume 1E-Commerce: business, technology, society. provides an overview of the current and next generation of E-commerce. The book emphasizes the three major driving forces behind E-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding E-commerce. The result is a complete treatment of a very diverse subject that is aimed specifically at readers interested in business concepts, IS/IT developments, and computer science applications. The LearnE-Commerce website (at www.LearnE-commerce.net) is a dynamic companion to the textbook, with original content provided by the authors. This Web site is a portal to the E-commerce field, specifically for higher education instructors and their students. The site combines solid educational and editorial content to help instructors prepare their classes, and help students become aware of research about E-commerce. |
From inside the book
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... create these differentiation features and to make the consumer aware of the unique qualities of products , creating in the process a " brand " that stands for these features . We discuss marketing and branding in Chapter 7 . In their ...
... create and open records from a database and execute pro- grams within an HTML page , as well as handle all the various forms of interactivity found on e - commerce sites . Like CGI , ASP permits an interaction to take place between the ...
... create the product . Many leading companies are starting to offer " build - to - order " customized products on the Internet on a large scale , creating product differentiation and hopefully cus- tomer loyalty . Customers appear to be ...
Contents
THE REVOLUTION IS JUST BEGINNING | 2 |
ECOMMERCE BUSINESS MODELS AND CONCEPTS | 58 |
ECOMMERCE | 115 |
Copyright | |
17 other sections not shown