Peak: How Great Companies Get Their Mojo from Maslow (Google eBook)

Front Cover
John Wiley & Sons, Sep 21, 2007 - Business & Economics - 288 pages
26 Reviews
After fifteen years of rising to the pinnacle of the hospitality industry, Chip Conley's company was suddenly undercapitalized and overexposed in the post-dot.com, post-9/11 economy. For relief and inspiration, Conley, the CEO and founder of Joie de Vivre Hospitality, turned to psychologist Abraham Maslow's iconic Hierarchy of Needs. This book explores how Conley's company "the second largest boutique hotelier in the world" overcame the storm that hit the travel industry by applying Maslow's theory to what Conley identifies as the key Relationship Truths in business with Employees, Customers and Investors.

Part memoir, part theory, and part application, the book tells of Joie de Vivre's remarkable transformation while providing real world examples from other companies and showing how readers can bring about similar changes in their work and personal lives. Conley explains how to understand the motivations of employees, customers, bosses, and investors, and use that understanding to foster better relationships and build an enduring and profitable corporate culture.

  

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Review: Peak: How Great Companies Get Their Mojo from Maslow

User Review  - Omar Halabieh - Goodreads

Below are key excerpts from the book that I found particularly insightful: 1- "This book is about the miracle of human potential: employees living up to their full potential in the workplace ... Read full review

Review: Peak: How Great Companies Get Their Mojo from Maslow

User Review  - Wayne Silverman - Goodreads

By far, my favorite business book to date. Truly spoke to me and my values...and gave tools for building your own Pyramids. Read full review

Contents

How Great Companies Get Their Mojo from Maslow PART TWO RELATIONSHIP TRUTH 1 THE EMPLOYEE PYRAMID
45
How Great Companies Get Their Mojo from Maslow PART THREE RELATIONSHIP TRUTH 2 THE CUSTOMER PYRAMID
103
How Great Companies Get Their Mojo from Maslow PART FOUR RELATIONSHIP TRUTH 3 THE INVESTOR PYRAMID
169
How Great Companies Get Their Mojo from Maslow PART FIVE PUTTING THE TRUTHS INTO ACTION
215
How Great Companies Get Their Mojo from Maslow REFERENCES
245
How Great Companies Get Their Mojo from Maslow ACKNOWLEDGMENTS
253
How Great Companies Get Their Mojo from Maslow THE AUTHOR
257
How Great Companies Get Their Mojo from Maslow INDEX
259
Copyright

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About the author (2007)

Chip Conley is the founder and CEO of Joie de Vivre Hospitality, California's largest boutique hotel company, consisting of over 40 award-winning hotels, restaurants, and spas. He is the author of The Rebel Rules and Marketing That Matters. Contact him at www.chipconley.com and www.peak-book.com.

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