Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company

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No Starch Press, Jan 1, 2004 - Business & Economics - 323 pages
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Apple Confidential examines the tumultuous history of America's best-known Silicon Valley start-up--from its legendary founding almost 30 years ago, through a series of disastrous executive decisions, to its return to profitability, and including Apple's recent move into the music business. Linzmayer digs into forgotten archives and interviews the key players to give readers the real story of Apple Computer, Inc. This updated and expanded edition includes tons of new photos, timelines, and charts, as well as coverage of new lawsuit battles, updates on former Apple executives, and new chapters on Steve Wozniak and Pixar.

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Review: Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company

User Review  - Lj Glover - Goodreads

Talks about apples technology. I like how they describe all the gadgets that they have made. The apple company has been arounf of years and now they are just blowing up. They are now one of the most succesful companies in the business. Read full review


Wozs Wanderings
The Apple III Fiasco
Millionaire Mania

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Dirk W. Hoffmann
No preview available - 2008
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About the author (2004)

Owen W. Linzmayer is a San Francisco-based freelance writer who has been covering Apple since 1980. He has written four other Macintosh books including The Mac Bathroom Reader (Sybex). Owen's website is available at

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