The General Mills/Parker Brothers Merger: Playing by Different RulesThis is a reprint of a previously published book. The original title was Playing by Different Rules. It deals with the Genral Mills/ Parker Brothers Merger. |
Contents
1 | |
7 | |
Shuffle and Cut | 33 |
Roll the Dice | 60 |
Team Play | 92 |
Roll Again | 116 |
Throw Doubles | 143 |
House Rules | 171 |
Common terms and phrases
acquisition Advertising Age arcade Atari became began Bernie Loomis Beverly board games Bracy Brothers's Bruce Atwater Business Week called Coleco company's conglomerate corporate decision divestiture divisions Dohrmann Don Swanson earnings Eddie Parker electronic games employees February fiscal Frogger going growth hand-held electronics Hasbro headquarters home video Izod Jim Fifield Jones Kenner Parker knew license Loomis's managerial manufacturing Mattel merger Merlin million Mills Annual Report Mills's Milton Bradley Minneapolis MONOPOLY Nalen Nerf non-food groups numbers operations Parker Brothers percent play Polk profits Q*bert quote beginning Rado Ranny Barton Restaurants retail revenue Rich Stearns Riviton Robert Barton Salem seemed sell shakeout share Shareholders spinoff Stearns's strategy T-GOD thing told toy companies Toy Fair Toy Group toys and games toys industry Trivial Pursuit vice president video games video market video-game Wall Street Journal wanted York
Popular passages
Page 19 - Have you tried Wheaties? They're whole wheat with all of the bran. Won't you try Wheaties? For wheat is the best food of man! They're crispy and crunchy the whole year through. Jack Armstrong never tires of them And neither will you. So just buy Wheaties The best breakfast food in the land!
Page 18 - Our biggest assets rest in our Good Will, our merchandising ability, and our efficiency in the use of publicity. These must be carried into new fields of profit opportunity. Our line of thinking and experience fits us to exploit projects that have their roots in the soil that grows wheat. We may follow the trunk of the tree to its utmost tip, but we also should not be averse to grafting new branches upon it.