The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media (Google eBook)

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McGraw Hill Professional, Jul 12, 2010 - Business & Economics - 320 pages
3 Reviews
The definitive, maximum-impact guide to using the transformative power of social media as the ultimate competitive advantage

About the Book
In The Hyper-Social Company, Ed Moran of Deloitte and Francois Goissieaux of BeelineLabs identify how (and which) social media are fundamentally changing core business processes and the way businesses and customers interact. These changes are being driven by what the authors call the “Hyper-Social Shift.”

Through interviews with more than 500 companies and studies of social media, Moran and Goissieaux have gained radical new insights into the advantages many businesses have derived from new technologies and practices. From these findings, the authors have developed self-analysis tools—including the Hyper-Sociality Index (HSI) profiled in this book—that leaders and mangers can use to assess their enterprise’s Hyper-Sociality; pinpoint which parts of their organization are ready to make the leap; and benchmark their progress against competitors, or against their industry as a whole.

  

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Review: The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media

User Review  - loafingcactus - Goodreads

Engagement is the first step of social and most managers Do Not Get Engagement. Everything worthwhile about social flows from there. This book does a great job of explaining what social is and what it ... Read full review

Review: The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media

User Review  - Stephen Redwood - Goodreads

This is a topical book about the ways which business is having to adapt to a world in which 'tribes' or collaborative communities, both within and across companies and their customers, control the ... Read full review

Contents

Part 2 The Four Pillars of HyperSociality
63
Your Business through the HyperSocial Lens
125
Your New HyperSocial Organization Chart
213
Your HyperSocial Future
329
Endnotes
335
Index
349
Copyright

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About the author (2010)

Francois Gossieaux is cofounder and partner at Beeline Labs, a marketing innovation strategy firm, and a senior fellow and board member at the Society for New Communications Research (SNCR). He lives in New York, NY.

Ed Moran is director of Product Innovation for the Global Technology, Media and Telecommunications group at Deloitte and the creator/architect of that firm's State of the Media Democracy Survey of emergent consumer behavior. He lives in New York, NY.

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