Positioning: the battle for your mind

Al Ries, Jack Trout

McGraw-Hill, Dec 28, 2000 - 246 pages

“Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....”—David Bohnett, Chairman and Founder of GeoCities

A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals—including tens of thousands of Ries and Trout groupies, worldwide—the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why “positioning” a product in a prospective customer’s mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn’t follow, Ries and Trout’s thinking.

What people are saying

Review: Positioning: The Battle for Your Mind

User Review  - Jeff 'SKI' Kinsey - Goodreads

Answer this: do more people have automotive batteries bought at JC Penney or Sears? You do know that the DieHard brand is from Sears, right? This just made the "must read" book list for Main Street ...

Review: Positioning: The Battle for Your Mind

User Review  - Sky - Goodreads

Mind Buggling experience as I battle with this book :)

About the author

Al Ries is Chairman of Ries & Ries, Focusing Consultants. Jack Trout is Chairman of Trout & Partners. Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists.

Bibliographic information

• Title: Positioning: the battle for your mind
• Authors: Al Ries, Jack Trout
• Edition: 3, illustrated, reprint
• Publisher: McGraw-Hill, 2000
• ISBN: 0071359168, 9780071359160
• Length: 246 pages
• Subjects: Advertising campaigns; Business & Economics / Advertising & Promotion; Business & Economics / Marketing / General; Business & Economics / Production & Operations Management; Positioning (Advertising)