Positioning: The Battle for Your Mind, 20th Anniversary Edition
"...Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning...."
"One of the most important communication books I've ever read. I recommend it highly!"
It shook up the world of marketing with all the force of a 20-megaton bomb, and now, two decades later, Positioning is still as fresh and, perhaps, even more relevant, for advertisers in the New Economy. To commemorate the 20th anniversary of the classic book that changed an industry, McGraw-Hill has reunited mavens of marketing Al Ries and Jack Trout to make available to another generation of advertisers the book that forever changed the way advertising is done.
The 20th Anniversary Edition features commentary from the authors that offers fresh insight into why "positioning" a product in a prospective customer's mind is still the most important strategy in business. Ries and Trout look back over two decades of campaigns, offering penetrating analyses of some of the most phenomenal successes and unbelievable failures in advertising history.
The first book to deal with the problems of communicating to a skeptical, over-communicated public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, Ries and Trout explain how to position an industry leader so that it gets into people's minds and stays there, how to position a follower so that it can occupy a space not claimed by the leader, and how to avoid letting a second product ride on the coattails of an established one.
What people are saying - Write a review
Review: Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded MarketplaceUser Review - Sergey Kononenko - Goodreads
"Positioning" is the next step after "Marketing Warfare" book. It is the same captivating and interspersed with numerous examples and stories from real life. I would recommend this book for anyone who ... Read full review
Review: Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded MarketplaceUser Review - Eric Lin - Goodreads
I don't read books about marketing. Ever. It was pretty interesting though, since the trends he describes can definitely be observed in action. However, Ries raised a lot of red flags with how certain ... Read full review
Other editions - View all
Business Coaching: Positioning: the Battle For Your Mind by Al ...
I have picked up "Positioning: the Battle For Your Mind: How To Be Seen and Heard in the Overcrowded Marketplace" by Al Ries and Jack Trout many times in ...
businesscoaching.typepad.com/ the_business_coaching_blo/ 2008/ 01/ positioning-the.html
Positioning: The Battle For Your Mind (Abstracted mostly from the ...
Positioning: The Battle For Your Mind, By Al Ries and Jack Trout. Published by Warner Books 1992. Page 3. 3. • Brand name line extensions are often ...
www.tenonline.org/ sref/ pdf/ ap04.pdf
Positioning: The Battle for Your Mind (mcgraw-Hill) doi:10.1036 ...
Positioning: The Battle for Your Mind. By Ries, Al and Trout, Jack. "One of the most important communication books I've ever read. I highly recommend it!" ...
doi.contentdirections.com/ mr/ mgh.jsp?doi=10.1036/ 0071373586
“Positioning, the battle for your mind”, a must-read by Al Ries ...
Al Ries and Jack Trout, and Philip Kotler who writes a foreword, explain in “Positioning, the battle for your mind” how marketing in general, and branding ...
techiteasy.org/ 2006/ 07/ 11/ positioning-the-battle-for-your-mind-a-must-read-by-al-ries-jack-trout/
Positioning: The Battle For Your Mind, by Al Ries and Jack Trout
Positioning: The Battle For Your Mind, by Al Ries and Jack Trout.
JSTOR: Positioning: The Battle for Your Mind
Description Positioning: The Battle for Your Mind According to positioning theory, the human mind con- tains slots or positions which a company attempts to ...
Positioning: The Battle For Your Mind — Summary | getabstract
Download the five-page summary of Positioning: The Battle For Your Mind by Jack Trout and Al Ries (mcgraw-Hill, 2001). How to Be Seen and Heard in the ...
Positioning - The Battle for Your Mind. A summary of the marketing classic by Al Ries and Jack Trout.
www.quickmba.com/ marketing/ ries-trout/ positioning/
Al Ries - Wikipedia, the free encyclopedia
Along with Jack Trout, Ries coined the term "positioning", as related to the field of marketing, and authored Positioning: The Battle For Your Mind, ...
en.wikipedia.org/ wiki/ Al_Ries
Al Ries; Jack Trout | Positioning: the battle for your mind ...
Test2 is an annotated reading list of books about culture and marketing, compiled by Jereme Mongeon
www.pdm-media.com/ test2/ index.php/ marketing/ positioning-the-battle-for-your-mind/