Positioning: The Battle for Your Mind, 20th Anniversary Edition

Front Cover
McGraw-Hill Education, 2001 - Business & Economics - 246 pages
30 Reviews

"...Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning...."
­­David Bohnett, Chairman and Founder of GeoCities

"One of the most important communication books I've ever read. I recommend it highly!"
­­Spencer Johnson, MD, co-author of The One Minute Manager

It shook up the world of marketing with all the force of a 20-megaton bomb, and now, two decades later, Positioning is still as fresh and, perhaps, even more relevant, for advertisers in the New Economy. To commemorate the 20th anniversary of the classic book that changed an industry, McGraw-Hill has reunited mavens of marketing Al Ries and Jack Trout to make available to another generation of advertisers the book that forever changed the way advertising is done.

The 20th Anniversary Edition features commentary from the authors that offers fresh insight into why "positioning" a product in a prospective customer's mind is still the most important strategy in business. Ries and Trout look back over two decades of campaigns, offering penetrating analyses of some of the most phenomenal successes and unbelievable failures in advertising history.

The first book to deal with the problems of communicating to a skeptical, over-communicated public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, Ries and Trout explain how to position an industry leader so that it gets into people's minds and stays there, how to position a follower so that it can occupy a space not claimed by the leader, and how to avoid letting a second product ride on the coattails of an established one.

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Review: Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace

User Review  - Puja - Goodreads

This book was a curriculum requirement in my Integrated Marketing Communications program at Emerson College; it was discussed and treated with utmost importance in each Advertising class I had. A ... Read full review

Review: Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace

User Review  - Murshidul - Goodreads

A brilliant book that entails many examples of position a product, country, service, and gives an overview of the effective ways to hit the TG's already existing perception without too much messing up. Read full review

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Business Coaching: Positioning: the Battle For Your Mind by Al ...
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Positioning: The Battle For Your Mind (Abstracted mostly from the ...
Positioning: The Battle For Your Mind, By Al Ries and Jack Trout. Published by Warner Books 1992. Page 3. 3. • Brand name line extensions are often ...
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“Positioning, the battle for your mind”, a must-read by Al Ries ...
Al Ries and Jack Trout, and Philip Kotler who writes a foreword, explain in “Positioning, the battle for your mind” how marketing in general, and branding ...
techiteasy.org/ 2006/ 07/ 11/ positioning-the-battle-for-your-mind-a-must-read-by-al-ries-jack-trout/

Positioning: The Battle For Your Mind, by Al Ries and Jack Trout
Positioning: The Battle For Your Mind, by Al Ries and Jack Trout.
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JSTOR: Positioning: The Battle for Your Mind
Description Positioning: The Battle for Your Mind According to positioning theory, the human mind con- tains slots or positions which a company attempts to ...
links.jstor.org/ sici?sici=0022-2429(199201)56%3A1%3C122%3APTBFYM%3E2.0.CO%3B2-L

Positioning: The Battle For Your Mind — Summary | getabstract
Download the five-page summary of Positioning: The Battle For Your Mind by Jack Trout and Al Ries (mcgraw-Hill, 2001). How to Be Seen and Heard in the ...
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Product Positioning
Positioning - The Battle for Your Mind. A summary of the marketing classic by Al Ries and Jack Trout.
www.quickmba.com/ marketing/ ries-trout/ positioning/

Al Ries - Wikipedia, the free encyclopedia
Along with Jack Trout, Ries coined the term "positioning", as related to the field of marketing, and authored Positioning: The Battle For Your Mind, ...
en.wikipedia.org/ wiki/ Al_Ries

Al Ries; Jack Trout | Positioning: the battle for your mind ...
Test2 is an annotated reading list of books about culture and marketing, compiled by Jereme Mongeon
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About the author (2001)

Al Ries is Chairman of Ries & Ries, Focusing Consultants. Jack Trout is Chairman of Trout & Partners. Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists.

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