What people are saying - Write a review
Review: Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded MarketplaceUser Review - Eric Lin - Goodreads
I don't read books about marketing. Ever. It was pretty interesting though, since the trends he describes can definitely be observed in action. However, Ries raised a lot of red flags with how certain ... Read full review
All 30 reviews »
Review: Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded MarketplaceUser Review - Goodreads
Many good points but many assumptions, for every example the authors gave I can get others that conflict it, and it is bit dated many example for brands that don't exist any more.
Other editions - View all
From other books
All Book Search results »
From Google Scholar
Birger Wernerfelt - 1984 - Strategic Management Journal
Kevin Lane Keller - 1993 - The Journal of Marketing
Carol J Simon, Mary W Sullivan - 1993 - Marketing Science
All Scholar search results »
Srinivas K Reddy, Susan L Holak, Subodh Bhat - 1994 - Journal of Marketing Research
Business Coaching: Positioning: the Battle For Your Mind by Al ...
Positioning: The Battle For Your Mind (Abstracted mostly from the ...
Positioning: The Battle for Your Mind (mcgraw-Hill) doi:10.1036 ...
“Positioning, the battle for your mind”, a must-read by Al Ries ...
Positioning: The Battle For Your Mind, by Al Ries and Jack Trout
JSTOR: Positioning: The Battle for Your Mind
Positioning: The Battle For Your Mind — Summary | getabstract
Al Ries - Wikipedia, the free encyclopedia
Al Ries; Jack Trout | Positioning: the battle for your mind ...