How safe is eating chicken?

Front Cover
Donato Romano, Gianluca Stefani
Firenze University Press, 2006 - Business & Economics - 153 pages
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Consumers trust is a key factor in dealing with rising concerns about food safety and food quality, but only few studies have dealt with consumer attitudes and none of them has tried to model the process of consumer response. This book reports the main findings of an european project aimed at analysing trust along the food chain and its relationship with food risk communication. The papers collected investigate the mechanisms that determine the social diffusion of trust, examining the interplay of the psychological, sociological and economic factors; and analyze the impact of the food risk communication policies on consumers and producers and on the society as a whole.
  

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Contents

Why a projeCt on food risk CommuniCation and Consumers trust
9
from hope to aCtion
39
results from a CrossCountry survey
65
the sparta model
89
a simulation program for analysing soCial diffusion of trust
103
a Welfare analysis
123
summary of main findings
143
author index
151
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