How safe is eating chicken?
Donato Romano, Gianluca Stefani
Firenze University Press, 2006 - Business & Economics - 153 pages
Consumers trust is a key factor in dealing with rising concerns about food safety and food quality, but only few studies have dealt with consumer attitudes and none of them has tried to model the process of consumer response. This book reports the main findings of an european project aimed at analysing trust along the food chain and its relationship with food risk communication. The papers collected investigate the mechanisms that determine the social diffusion of trust, examining the interplay of the psychological, sociological and economic factors; and analyze the impact of the food risk communication policies on consumers and producers and on the society as a whole.
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assessment attitude average beliefs Chapter characteristics clusters cognitive commitment considered consumer agents consumerís context countries crisis decision demand demographic dioxin economic effects EFSA estimated European evaluation strategies factors Figure focus groups food chain actors food choices food consumption food hazard food risk communication food safety information food scare France Frewer Germany impact information release information sources information value issues Italian Italy Likert scale Marchi media agents Mixed trusters multi-agent simulation Netherlands ordered probit participants Pellizzoni perceived perfect information Planned Behaviour population principal components Principal components analysis purchase chicken relevant response risk communication risk communication strategies risk information risk managers risk perception role safety level salmon salmonella sampling error scenario segmentation analysis social socio-demographic SPARtA specific subjective norm sumer survey theory of Planned tion trust in food trust in information tRUSt project trust value Trust variables updating welfare losses