Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust
The New York Times and Wall Street Journal bestseller-now in a new, updated paperback edition
Today's online influencers are Web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online. In Trust Agents, two social media veterans show you how to tap into the power of social networks to build your brand's influence, reputation, and, of course, profits.
In this revised paperback version, learn how businesses are using the latest online social tools to build networks of influence and how you can use those networks to positively impact your business. Combining high-level theory and practical actions, this guide delivers actionable steps and case studies that show how social media can positively impact your business.
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Review: Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn TrustUser Review - Dennis Fischman - Goodreads
Benjamin Franklin famously said that you will catch more flies with honey than with vinegar. In Trust Agents , Chris Brogan and Julien Smith update Franklin for the digital age. You can't force anyone ... Read full review
Review: Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn TrustUser Review - Suzi Dafnis - Goodreads
I loved this book. Both Chris Brogan and Julien Smith know this topic well. I listened to the audio book two - which was done really well. Read full review
Social Media 101: Tactics and Tips to Develop Your Business Online
Limited preview - 2010