Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

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John Wiley & Sons, Aug 23, 2010 - Business & Economics - 320 pages
31 Reviews
The New York Times and Wall Street Journal bestseller-now in a new, updated paperback edition

Today's online influencers are Web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online. In Trust Agents, two social media veterans show you how to tap into the power of social networks to build your brand's influence, reputation, and, of course, profits.

In this revised paperback version, learn how businesses are using the latest online social tools to build networks of influence and how you can use those networks to positively impact your business. Combining high-level theory and practical actions, this guide delivers actionable steps and case studies that show how social media can positively impact your business.

  • New edition features specific first moves for entering social media for small businesses, educators, travel and hospitality enterprises, nonprofit organizations, and corporations
  • Authors both have a major presence on the social Web as well as years of online marketing and new media experience
If you want your business to succeed, don't sit on the sidelines while new markets and channels grow. Instead, use the Web to build trust with your consumers using Trust Agents.

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Review: Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

User Review  - Kevin Eikenberry - Goodreads

If you are a small business owner, marketer, interested in social media, public relations and using the web as a tool in any of those areas, you likely already know about the book. If so, hopefully ... Read full review

Review: Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

User Review  - Dennis Fischman - Goodreads

Benjamin Franklin famously said that you will catch more flies with honey than with vinegar. In Trust Agents , Chris Brogan and Julien Smith update Franklin for the digital age. You can't force anyone ... Read full review

About the author (2010)

Chris Brogan is a leadingauthority on blogs, highly ranked by Technorati.com. With over ten years of blogging and media making under his belt, Chris is one of the most widely read and respected bloggers on social software and methods out there today.

Julien Smith has been involved in Web communities for the last ten years. He was among the first adopters of podcasting and nowactively works with startups to help build a trusted audience on the Web.

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