Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust
The New York Times and Wall Street Journal bestseller-now in a new, updated paperback edition
Today's online influencers are Web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online. In Trust Agents, two social media veterans show you how to tap into the power of social networks to build your brand's influence, reputation, and, of course, profits.
In this revised paperback version, learn how businesses are using the latest online social tools to build networks of influence and how you can use those networks to positively impact your business. Combining high-level theory and practical actions, this guide delivers actionable steps and case studies that show how social media can positively impact your business.
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Review: Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn TrustUser Review - John Huffman - Goodreads
This is another book about how to take advantage of social media to improve your career, life, etc. However, unlike most of these books, this one actually gives good, actionable advice. I really liked ... Read full review
Review: Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn TrustUser Review - Casey Wheeler - Goodreads
I read this book (the updated version) by Chris Brogan and Julien Smith about 9 months ago and the themes in the book have stayed with me. It is written in an engaging and informative style that makes ... Read full review
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